PetFood PRO 2/2026

International Magazine May 2026 ISSN 2628-5851 

Technology & Marketing 2/26 

Ingredients: Pet Wellbeing, Collagen, Botanical Extracts, Starch for Wet Petfood, Humanization 

Processing: Extrusion, Petfood Safety, Flexible Dosing, Cutting and Separation 

Packaging: Clip Packaging, Food-Grade Recycling, Flexible Packaging, interpack 2026 

Marketing: Interzoo 2026, Caring for Cats, China International Pet Show, Pet Fair Asia

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© 2026 AFB International

EDITORIAL 

Pet Parenting – 

Always a Challenge 

My first visit to a petfood show was 

fascinating. Apart from all the expected 

things like food, leashes, collars and other 

similar accessories, even jackets and toys, I 

found push chairs, remote feeding systems 

and then a birthday table, including a 

cake, fit for a five year old princess. It was 

beautifully made and rather cute, but 

brought up the question, why? 

It is always a question between pet owners 

and non-pet owners: why? Shouldn’t cats 

be fed cat food and dogs dog food? Is this 

not the case with birds, hamsters, guinea 

pigs, rabbits, etc.? How much of the trend 

towards humanisation is marketing by 

the petfood industry, or is it based on the 

wishes of the pet parents themselves? 

A recent survey by Mintel underlined some 

of the expectations which pet owners 

have for their furry partners, as they open 

up to the idea of a new family member. 

Personalised well-being was described 

as very important – 61 percent of US pet 

owners agree that their pet’s happiness 

and wellbeing is more important than 

their own. Regarding food quality, 74 

percent of US owners in the same survey 

agree that pet food should be as good as 

human food, highlighting the expectation 

that pets deserve the same quality and 

care as people when it comes to nutrition. 

Many cynics claim that pet food is of a 

highter quality than human food anyway. 

Do the animals themselves really care? 

How much of their food do animals like as 

it is? How can they express themselves? In 

the end, an animal can think something, 

but if the owner does not agree, that 

product will not be bought again. At best 

human-like food is good for our furry 

children. At worst it does not harm them. 

At the end of the day, if a dog is healthy 

and happy, then everything is good. A 

cat is rarely happy, but its health can be 

measured. 

The trend towards humanising food 

seems almost to be a throwback to the 

olden days. In fact it is a new trend seen 

from the opposite side. The humanisation 

of pets, and the children-like coddling, 

means we should all eat the same food, 

no? Previously dogs got leftovers, now the 

idea is that petfood is made fit for human 

consumption. 

Ian D. Healey, Editor-in-Chief, with Natz 

At the upcoming Interzoo one company 

is ready to challenge our thoughts and 

perceptions. Barentz is offering visitors a 

chance to sample wet cat food and give 

their opinion on the results. Cat food in 

human quality? Have we come full circle? 

Look out for that at Interzoo! I'm ready to 

try it. 

Sincerely 

Photo: Alex Schunder 

If you like it subscribe! 

Issue 2 2026 

3

CONTENTS 



Issue 2 May 2026 

Interzoo organizer WZF reports triple digit growth in exhibitor numbers compared 

to the previous edition. The exhibition area now spans 15 exhibition halls – 

one more than in 2024. “The sharp rise in exhibitor numbers and the high level of 

international participation from around 70 countries highlights the pet sector’s keen 

interest in Interzoo and once again demonstrates the global significance of Interzoo 

as the meeting place for the international pet industry,” says Gordon Bonnet, CEO of 

WZF/ZZF. 




Marketing: Interzoo 2026, Caring for Cats, China International Pet Show, Pet Fair Asia 

Read our cover story on page 6 and impressions from Interzoo on page 48/49. 

Cover photos: Dr. Harnisch Publications / Interzoo / Adobe Stock 

Ingredients 

Processing 

9 Beyond Nutrition: the Rise of Functional Pet Wellbeing 

11 Collagen Blend for Pet Food Launched at Interzoo 2026 

12 Pet Food as a Functional Health Vehicle 

16 New Starch-based Product for Cat and Dog Applications 

17 Seamless Fish Oil Replacement Launched at Petfood Forum 

18 Improved Pet Wellbeing through Healthy, Enjoyable, 

Human-like Food Experiences 

21 Complete Pet Food Extrusion Lines Built for Performance, 

From Idea to Production 

22 Pet Food Safety: Why is Salmonella Detection so Difficult 

24 How a trio of cutting machines is shaping next-generation 

petfood production 

28 Flexible Dosing Solutions for Classic and Innovative Petfood 

32 Innovation in Pet Food: The Seydelmann Cutting Drum – 

Product Safety in a League of Its Own 

The broader pet food industry is moving toward substantiated 

health claims as a competitive requirement rather than a 

differentiating luxury. Regulatory scrutiny is increasing, and 

consumers are demanding greater transparency about what 

goes into their pets' food. For ingredient suppliers, this means 

that clinical evidence, manufacturing quality, and supply chain 

traceability are no longer optional extras. See page 12. 

The new Cutting Drum is a specially designed cutting system for 

meat grinders. It is used in place of the conventional cutting set 

or a separation set and significantly expands the functionality 

of the meat grinder. While conventional separation sets perform 

well in removing hard components such as tendons, cartilage, 

and bone fragments, they reach their limits with soft components 

and foreign objects. Full details in the story starting on p. 32. 

4 

Technology & Marketing

Departments 

3 Editorial 

52 Upcoming Events / Impressum 

Events / Marketing 

46 CIPS 2026 

48 Interzoo 

50 Common Nutritional Deficiencies in Cats 

i 

connect ng minds 

51 Pet Fair Asia 

Packaging 

36 Poly-clip System: Efficient, scalable, and sustainable 

packaging solutions for all industries 

38 Korozo Group is Redefining the Future of Flexible Packaging 

shaping 

futures 

40 Nextek and Coveris Launch Fully Operational Demonstration 

Plant for Food-Grade Recycling 

43 Natoo Brings Verified Sustainability Claims to Shelf 

Clip packaging is realizing its potential in both food and 

non-food: it is successful in many areas of meat and sausage 

products, while its advantages can also be exploited in other 

applications. Compared to traditional packaging forms such as 

cans, thermoformed packaging or tubes, clip solutions reduce 

material usage and CO₂ emissions. They enable savings in 

weight, resources and transport costs. Please read page 36. 

094/2025 

ZMRK25R2S1 


5

COVER STORY 

Interzoo 2026: 

The world’s leading trade fair for the pet 

industry is set to be more diverse and 

international than ever. 

With less than a month to go before its opening, Interzoo 2026 (12–15 May 2026), the world’s leading trade 

fair, will host over 2,350 exhibitors from five continents. As a place for thought leadership in the international 

pet industry, Interzoo also offers a comprehensive supporting programme. Already on 11 May, the Interzoo 

Sustainability Conference and the Petfood Forum Europe will take place. With Interzoo Groomers' Day on 14 

May 2026, the international grooming community will have its own dedicated event. The programme will also 

feature Academy Sessions and start-up presentations, as well as a new stage with insights into international 

procurement and supply chains. 

Photos: Interzoo 

Interzoo organiser WZF GmbH – Pet 

Industry Services (WZF) reports tripledigit 

growth in exhibitor numbers 

compared to the previous edition. The 

gross exhibition area has increased by 

around 10,000 square metres (+7%) and 

now spans 15 exhibition halls – one more 

than in 2024. “The sharp rise in exhibitor 

numbers and the high level of international 

participation from around 70 countries 

highlights the pet sector’s keen interest in 

Interzoo and once again demonstrates the 

global significance of Interzoo as a physical 

meeting place for the international pet 

industry,” says Gordon Bonnet, CEO of WZF 

Gordon Bonnet 

and ZZF, German Pet Trade and Industry 

Association, the honorary sponsor of 

Interzoo. “With around 150,000 square 

meters of gross exhibition space – the 

highest figure ever recorded – Interzoo is 

featuring a unique variety of product and 

brand presentations, offering something for 

everyone and bringing the entire world of 

pets to life through all the senses.” 

Global market overview 

The world comes together at Interzoo: 

Nearly 88% of the exhibitors are from 

abroad. Following Germany, the countries 

with the highest number of exhibitors 

6 


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4/7/26 10:48 AM

COVER STORY 

are China, Italy, Turkey, the Netherlands, 

Belgium, Spain, the USA, Poland and the 

UK. New exhibiting countries that were 

not present at the previous Interzoo 2024 

are Egypt, Kazakhstan, Mexico and Saudi 

Arabia. A total of 16 country pavilions will 

be on display, representing China, France, 

the UK, Hong Kong, India, Italy, Canada, 

Malaysia, Spain, Sri Lanka, South Korea, 

Taiwan, Thailand, the Czech Republic, 

Turkey and the USA. Turkey, Thailand and 

Spain are represented with their own 

country pavilions for the first time. 

In terms of exhibition space, Interzoo has 

seen a significant increase in the number 

of stands from European countries, as well 

as from North and South America and 

Asia. This is due both to the increase in the 

number of exhibitors and to the fact that 

exhibitors have expanded their stands. 

Dr Rowena Arzt 

Dr Rowena Arzt, Head of Exhibitions at 

Interzoo organizer WZF GmbH, says, “The 

growing demand from every continent 

confirms that Interzoo is an essential 

meeting place for industry decision-makers 

worldwide. Trade fairs reflect market 

trends and serve as a marketplace for 

opportunities. At Interzoo, global business 

contacts are maintained and new supplier 

relationships established. The entire pet 

industry comes together in Nuremberg 

during Interzoo, acting as a catalyst for 

the sector. At the world’s leading trade fair, 

innovations are presented, developments 

are discussed, and tomorrow's trends 

emerge. Many exhibitors focus their product 

development specifically on Interzoo, using 

our trade fair as a platform for the world 

premiere of their innovations.” 

Interzoo 2026 offers a wide 

range of products* 

A lot of Interzoo exhibitors operate in 

several segments. 1,703 companies offer 

products for dogs, and 1,378 present 

products for cats. 288 exhibitors showcase 

food and accessories for small animals and 

rodents. Visitors can discover the latest 

aquatics products from 233 exhibitors, 

while 100 exhibitors are showcasing new 

terrarium equipment. 191 exhibitors are 

presenting products for ornamental birds. 

A total of 235 exhibitors will be providing 

industry professionals with solutions in 

the field of pet food technology. Interzoo 

2026 is dedicating a separate industry 

event to this key theme, the Petfood 

Forum Europe. 

A varied supporting 

programme 

Interest in Interzoo and its accompanying 

events is also highly international among 

visitors: currently, 74% of ticket bookings 

are from outside Germany. Visitors from 

all five continents have registered. As 

well as doing business, visitors expect 

to have opportunities to network and 

exchange ideas with experts, as well as 

to gain exclusive insights into industry 

trends. Interzoo caters specifically to 

these interests with its varied supporting 

programme. On the day preceding the 

official commencement of the trade 

fair (11 May), the Interzoo Sustainability 

Conference will be taking place. Elliott 

Harris, former Deputy Secretary-General 

of the United Nations, will be delivering 

the keynote address. 

The conference will offer CSR managers 

and sustainability experts in the pet 

industry practical recommendations for 

implementing changing regulations, 

strategic perspectives, and numerous 

networking opportunities. On the same 

day, the Petfood Forum Europe will 

take place, focusing on manufacturing 

processes and ingredients in pet food. On 

13 May 2026, the first Women in Petfood 

Leadership Event in Europe will be held. A 

day later, on 14 May 2026, groomers and 

professionals in the pet care sector can 

take advantage of the full-day programme 

of the first Interzoo Groomers' Day. All 

four events will be held in English, with 

a German translation provided at the 

Interzoo Groomers' Day. 

At the new Sourcing Stage in Hall 12, 

visitors can find out about the latest 

trends, challenges and solutions in 

international procurement processes and 

network with colleagues from around 

the world. Six Academy Sessions offer 

insights into different regions, as well as 

the topics of healthcare and social media. 

On the Fresh Ideas Stage, 36 start-ups and 

innovative companies will present new 

ideas for the industry. 

“With its unique combination of market 

insights, innovative special exhibition 

areas, and events on current topics such as 

sustainability, Interzoo reflects the creativity 

and transformative power of the entire pet 

industry value chain. As the world’s leading 

international trade fair, it provides guidance 

and inspiration to a diversifying industry. 

This is where the industry comes together 

to cultivate international contacts, conduct 

business and engage in high-level dialogue.” 

summarizes Dr Rowena Arzt. 

*Data source: Exhibitors’ product group classifi cations on 

www.interzoo.com, 31 March 2026 

Technology & Marketing 

For more information 

www.interzoo.com 

8 


Beyond Nutrition: the Rise of 

Functional Pet Wellbeing 

INGREDIENTS 

The global pet care market is undergoing a structural shift. As pets are increasingly recognized as full members 

of the family, expectations are rising accordingly. 

Today’s pet owners increasingly complement 

high-quality nutrition with advanced, 

science-based solutions that 

support long-term wellbeing, help 

prevent health issues, and improve quality 

of life throughout the animal’s lifespan. 

This shift is reflected in a growing market 

focus on functional supplementation 

and proactive health support, driven by 

both consumer awareness and veterinary 

guidance. This transformation is creating a 

clear opportunity for companies capable 

of delivering innovation with strong 

scientific credibility. 

In this context, the Italian company 

SOLUTIA VET&PET srl stands out as a 

new-generation player, combining crosssector 

expertise with a strong focus on 

functional wellbeing and proactive care. 

At the core of SOLUTIA VET&PET lies a set 

of values rooted in a structured ecosystem 

of expertise, research, and innovation, 

developed through shared vision and 

strong synergies across disciplines. This 

foundation shapes the company’s identity 

and guides every strategic and operational 

decision toward an approach that combines 

scientific rigor, sustainability, and a 

deep commitment to animal wellbeing. 

Passion, professionalism, and technical 

competence are central to this vision, 

reflecting the awareness that in the 

veterinary field, care must be supported 

by validated, effective, and safe solutions. 

At the same time, the company embraces 

the contemporary view of pets as integral 

members of the family, recognizing that 

improving their quality of life contributes 

directly to the wellbeing of the households 

they are part of. Innovation is pursued 

responsibly, balancing performance with 

environmental awareness and sustainable 

practices, while a strong sense of accountability 

drives continuous attention to 

quality, safety, and ethical standards. 

This is reinforced by a commitment to 

transparency and controlled supply 

chains, ensuring clarity and traceability 

at every stage. Together, these principles 

translate into a concrete commitment to 

advancing a more responsible, evolved, 

and integrated model of animal health. 

A One Health vision applied to 

pet care 

SOLUTIA VET&PET operates with a clear 

strategic positioning aligned with the 

principles of One Health, recognizing 

that human and animal wellbeing 

are deeply interconnected. This is not 

simply a conceptual framework, but a 

practical approach that guides product 

development and market strategy. 

While nutrition remains a cornerstone of 

pet health, it is no longer sufficient on 

its own to meet the evolving demands 

of the market. The future of the industry 

lies in integration, where nutrition is 

complemented by targeted, functional 

solutions that support physiological 

balance, address specific needs, and 

contribute to healthy aging and longevity. 

As companion animals live longer, the 

focus is shifting toward maintaining 

vitality and preserving quality of life 

over time. This evolution requires a new 

category of solutions designed not only to 

respond to issues, but to actively support 

the animal throughout its life cycle. 

SOLUTIA VET&PET is uniquely positioned 

to address this need thanks to its origins 

within an Italian group specialized in 

human wellbeing at 360°, with established 

expertise in nutraceuticals, cosmetics, and 

medical devices. This background enables 

the transfer of advanced technologies, 

formulation know-how, and quality 

standards from human health into the 

pet care sector, creating a distinctive and 

competitive offering. 

Photos: solutia 

From cross-sector expertise to 

market-ready solutions 

One of the key differentiators of SOLUTIA 

VET&PET lies in its access to advanced 

technologies and research platforms 

developed within its parent group. Although 

formulations are specifically 

designed for veterinary applications, the 

transfer of technological expertise enables 

the company to maintain a high level of 

scientific rigor while delivering solutions 

that are both effective and marketrelevant. 

All activities are conducted 

under the supervision of a veterinary-led 

technical direction, ensuring consistency 

with animal health standards, safety, and 

clinical applicability. 

This approach also ensures strong usability 

and real-world applicability. The 

development process is designed so that 

each product delivers measurable value, 

combining carefully selected ingredients 

with targeted functionality. Particular 

attention is given to palatability and ease 

of administration, as compliance remains 

a key factor in achieving consistent results 

and customer satisfaction. 

PAWNEER®: a platform for 

functional pet wellbeing 

At the centre of the company’s strategy is 

PAWNEER®, a product line developed to 

meet the growing demand for functional 

solutions focused on health maintenance 

and support. 

PAWNEER® is positioned as a complementary 

layer to nutrition, addressing 


9

INGREDIENTS 

a key gap in the market. The line offers 

targeted support designed to maintain 

physiological balance, enhance daily wellbeing, 

and support healthier aging in 

companion animals. This positioning is 

fully aligned with current market dynamics, 

where functional supplementation is a 

fast-evolving segments within pet care. 

This proactive approach reflects a broader 

shift in consumer behavior, where pet 

owners are increasingly focused on 

prevention, longevity, and quality of 

life. PAWNEER® enables distributors and 

partners to respond to this demand with a 

differentiated and high-value proposition. 

More than a product line, it is a platform 

for growth within a segment that is 

expanding rapidly and remains far from 

saturation. 

A dual market access strategy 

SOLUTIA VET&PET adopts a flexible goto-market 

model designed to maximize 

both reach and credibility. On one 

side, the company works closely with 

veterinary professionals, who play a key 

role in guiding pet health decisions and 

recommending scientifically grounded 

solutions. 

At the same time, SOLUTIA VET&PET 

engages directly with end consumers 

through its dedicated e-commerce 

platform, ensuring accessibility and continuity 

of use. This combined approach 

allows the company to integrate 

professional validation with direct market 

presence, creating a robust and scalable 

distribution model. 

Expanding through strategic 

partnerships 

As the company expands internationally, 

SOLUTIA VET&PET is actively seeking 

distribution partners ready to capitalize 

on the ongoing evolution of the pet 

care market. Distributors today require 

more than standard products; they 

need solutions that offer differentiation, 

scientific credi bility, and strong positioning 

within high-growth segments. 

PAWNEER® provides this combination, 

enabling partners to stand out in an 

increasingly competitive landscape. 

By integrating PAWNEER® into their 

portfolio, distributors can access a category 

aligned with key market trends, 

including proactive care, functional 

supplementation, and the continued 

humanization of pets, while benefiting 

from the support of a company with crosssector 

expertise and a clear long-term 

vision. 

Meet us at Interzoo 

SOLUTIA VET&PET will showcase its 

vision and product portfolio at Interzoo 

in Nuremberg, the leading international 

trade fair for the pet industry. 

The event represents a strategic opportunity 

to connect with potential partners, 

explore distribution opportunities, and 

gain direct insight into the PAWNEER® line 

and its market potential. 

Driving the future of pet 

wellbeing 

The pet care industry is entering a new 

phase, where integration, innovation, and 

scientific credibility are becoming decisive 

factors. Companies able to combine these 

elements will define the next generation 

of market leaders. 

SOLUTIA VET&PET is positioned to be part 

of this evolution. By applying a One Health 

approach, leveraging human health 

expertise, and focusing on functional and 

proactive solutions, the company is not 

only responding to current market needs 

but actively contributing to shaping its 

future. 

For partners and distributors, this 

represents more than a collaboration: it is 

an opportunity to participate in a growing 

segment that is redefining how pet wellbeing 

is understood and delivered. 



www.solutiavetpet.com 

10 


Collagen Blend for 

Pet Food Launched 

at Interzoo 2026 

Lonza Capsugel will be launching its new premium collagen blend for 

pet food applications at Interzoo 2026 in Nuremberg, 12–15 May. Visitors 

to booth 7-247 can explore how UC-FLEX® collagen blend helps brands 

stay one step ahead in the pet food market, meeting soaring demand for 

effective, science-backed joint health support. 

Only the INGREDIENTS best for 

our loved ones 

Visit us at 

Interzoo 

Booth 1-549 

Consumer research shows that more than 

40% of global pet owners are interested 

in pet food providing functional health 

benefits such as joint health,[i] and pet 

food launches containing collagen rose 

by 34% from 2021 to 2025.[ii] To help 

brands seize this market opportunity, 

Lonza Capsugel is launching its UC-FLEX® 

collagen blend formulated specifically 

for companion animals*, combining 

UC‐II® undenatured type II collagen with 

calcium carbonate** to deliver effective, 

science‐backed support in pet food 

applications. 

A daily 400 mg dose provides the 

validated 40 mg of UC‐II® undenatured 

type II collagen shown to improve 

joint comfort, flexibility and mobility in 

dogs. Manufactured in state‐of‐the‐art, 

FDA‐registered and NSF food 

GMP‐certified U.S. facilities (approved 

for EU imports) with full traceability and 

APHIS‐aligned safeguards,*** UC‐II® Pets 

is then blended with calcium carbonate 

in rigorous, contamination‐controlled 

production and blending processes to 

ensure exceptional purity, quality and 

reliability for pet nutrition applications. 

“This expansion of our UC-II® Pets portfolio 

bridges a crucial gap between the 

scientifically validated joint health benefits 

of UC-II® undenatured type II collagen and 

the specific formulation and processing 

demands of pet food,” comments Dr. Zain 

Saiyed, Global Director, Research & Product 

Development (Dosage Form Solutions & 

Ingredients) at Lonza Capsugel. “UC-FLEX® 

collagen blend leverages UC-II® science in 

a form optimized for pet food formulation, 

enabling brands to deliver premium, trusted 

joint health support” 

Attendees can also learn more about 

the science behind Lonza Capsugel’s 

market-leading UC-II® undenatured 

type II collagen for pets. Backed by more 

than two decades of research and 10 

peer-reviewed research publications in 

companion animals, UC-II® collagen is the 

most researched brand of undenatured 

type II collagen on the market.**** Plus, 

the uniquely low effective dose of just 

40 mg/day and formulation flexibility of 

UC-II® Pets mean that it’s scientifically 

validated joint health support can be 

easily incorporated into numerous 

convenient applications such as treats or 

chews.[iii],[iv] 

References: 

[i] Innova Pet owners survey 2025 

[ii] Innova Market Insights (2025). Joint Health in Pet Industries 

[iii] Pates, et al. (2023) UC-II® undenatured type II collagen data 

show retention during functional food and beverage prototype 

processing. Data in Brief, 48, 109216. 

[iv] Cabezas, et al. (2022). Long-term supplementation with an 

undenatured type-II collagen (UC-II®) formulation in dogs with 

degenerative joint disease: Exploratory study. Open Vet J, 12(1), 91–98. 

*Lonza offers UC-II® undenatured type II collagen in multiple 

formats for different applications: UC-II® collagen for human dietary 

supplements, UC-II® Halal for human dietary supplements with 

Halal certification, and UC-II® Pets for pet supplement applications. 

Product availability and specifications may vary by region 

**Calcium carbonate added as a carrier to ensure uniform 

distribution in pet food 

***Manufacturing site is included in the TRACES list of approved non- 

EU establishments (ref. SC-COL-0001) for production of collagen for 

animal consumption 

****As of January 2026 



www.lonza.com 

Real Brewers‘ Yeast – 

Naturally Functional 

Supports overall wellbeing 

with prebiotics and postbiotics 

Helps maintain vitality and 

normal immune function 

Promotes coat shine and skin 

comfort 

Highly palatable for optimal 

acceptance 

Improves natural colouring 

Visit our website: 

leibergmbh.de 


11 

Leiber GmbH | Franz-Leiber-Straße 1 | 49565 Bramsche 

Germany | info@leibergmbh.de

INGREDIENTS 

Pet Food as a 

Functional Health Vehicle 

Pet owners who routinely use dietary supplements themselves are applying the same health logic to their animals, 

seeking functional foods and fortified products that do more than meet baseline nutritional requirements. 

Probiotics for gut balance, curcumin for joint comfort, digestive enzymes for optimal nutrient extraction: trends 

that first appeared in human nutrition are arriving in the pet food aisle with increasing velocity. 

Photo: Adobe Stock # 65721484 

Founded in 1988, Sabinsa has spent more 

than three decades building a portfolio 

of standardised botanical extracts, 

probiotics, and enzyme complexes for 

the human nutrition market, backed by 

privately funded clinical research and 

more than 120 full-time scientists. When 

VetVitals was established in 2014 as 

Sabinsa’s dedicated animal nutrition 

division, the mandate was to translate 

that science rigorously into companion 

animal applications, complying with 

AAFCO guidelines and FDA CFR 

requirements, building a portfolio that 

pet food formulators and supplement 

manufacturers can use with confidence. 

The platform spans approximately 20 

carefully selected ingredients covering 

digestive health, joint and inflammation 

support, weight management, stress 

adaptation, and immune function. Each 

ingredient is supported by speciesrelevant 

research and produced under 

cGMP conditions, free from hormones, 

preservatives, artificial colours, and 

common allergens. Sabinsa’s vertically 

integrated supply chain, spanning seed 

selection and farming through production 

facilities across 18 global offices, provides 

the traceability that quality-conscious pet 

food manufacturers increasingly require. 

Digestive Health: The 

Cornerstone Application 

Digestive wellness is consistently the 

lead concern among pet owners and 

formulators alike, and it is where the 

functional pet food opportunity is 

most mature. Dogs and cats eating 

heat-processed commercial foods 

face a specific nutritional gap: thermal 

processing degrades naturally occurring 

enzymes, placing additional demands 

on endogenous digestive capacity. For 

puppies and kittens still developing 

that capacity, and for senior animals 

experiencing age-related decline, 

this represents a real and addressable 

formulation challenge. 

DigeZyme®, Sabinsa's multi-enzyme 

complex comprising amylase, lactase, 

lipase, protease, and cellulase, is 

designed precisely for this application. 

All five enzymes are derived from fungal 

sources, conferring stability during food 

processing and sustained activity across 

the pH range of the gastrointestinal 

tract. Added to heat-processed pet 

food during manufacturing, DigeZyme® 

restores enzymatic activity lost in 

processing, improving macronutrient 

breakdown, enhancing satiety, and 

supporting consistent absorption of fatsoluble 

nutrients. It functions as both a 

supplement ingredient and a direct food 

additive, making it a versatile tool across 

formats from dry kibble to wet and semimoist 

foods. 

LactoSpore® VG, the veterinary-grade 

preparation of Heyndrickxia coagulans 

MTCC 5856, complements DigeZyme® 

by supporting microbiome balance. Its 

spore-forming mechanism means viable 

12 


What is is 

IFT FIRST 

IFT IFT FIRST FIRST means means Food Food Improved by by Research, Science, 

and and Technology and and it’s THE it’s THE premier premier annual annual food food system system event. event. 

Registration Opens Opens in March in March 

July July 12-15, 12-15, 2026 2026

INGREDIENTS 

count is guaranteed through processing 

and shelf life without refrigeration, 

resolving one of the most persistent 

technical barriers to probiotic inclusion 

in commercial pet foods. Studies confirm 

the strain’s ability to survive gastric transit 

in companion animals, colonise the 

intestinal tract, and modulate immune 

response. Its compatibility with a broader 

range of prebiotic substrates than earlier 

probiotic options gives formulators 

greater flexibility in finished product 

design. 

Ginger VG, prepared from Zingiber 

officinale via supercritical fluid extraction 

and standardised for gingerols, rounds 

out the digestive health toolkit. It has 

documented efficacy in reducing nausea, 

easing motion sickness, and soothing 

the gastrointestinal tract in dogs and 

cats, and its characteristic flavour profile 

can support palatability in finished 

formulations. 

Joint Health: Clinical Evidence 

in Target Species 

Joint health is the second major driver of 

functional pet food demand, particularly 

for large-breed and senior dogs. Studies 

suggest 34 to 59% of dogs attending 

veterinary practices are overweight, 

exacerbating joint stress and making 

anti-inflammatory formulations both 

commercially significant and clinically 

relevant. 

Curcumin C3 Complex®, Sabinsa's flagship 

curcuminoid ingredient standardised 

to a minimum of 95% curcuminoids 

(curcumin, desmethoxycurcumin, 

and bisdemethoxycurcumin) from 

Curcuma longa, has been the subject of 

direct canine research. In a published 

study in Veterinary Immunology and 

Immunopathology (2012), three groups 

of six dogs each (two osteoarthritisaffected, 

one healthy control) were 

evaluated before and after 20 days of 

dietary curcumin administration at 4 

mg/kg body weight. Results indicated 

curcumin provided complementary antiinflammatory 

support comparable to 

reference NSAID treatment. A separate 

2020 study published in Comparative 

Clinical Pathology demonstrated that 

dogs consuming curcumin-containing 

snacks showed reduced plasma oxidative 

stress markers (ROS, lipoperoxidation, 

protein carbonyls), increased antioxidant 

enzyme activity including glutathione 

peroxidase and superoxide dismutase, 

and lower levels of nitric oxide, an 

inflammatory marker. 

Boswellin® VG, standardised to a 

minimum of 20% beta-boswellic acids 

from Boswellia serrata oleo gum resin, 

is one of the most extensively validated 

natural anti-inflammatory ingredients for 

canine joint applications. An open multicentre 

veterinary clinical trial involving 29 

dogs with chronic joint and spinal disease, 

supplemented with 400 mg/10 kg body 

weight once daily for six weeks, reported 

statistically significant reductions in 

lameness, local pain, and stiff gait (Fitzi 

et al., Schweizer Archiv fur Tierheilkunde, 

2004). Overall improvement was recorded 

in approximately 70% of dogs by week two 

and maintained through week six. Used 

together, Curcumin C3 Complex® and 

Boswellin® VG provide a multi-pathway 

approach to inflammation management 

in pet food and functional treat formats. 

VetPerine®, Sabinsa's black pepper extract 

standardised to 95% piperine from Piper 

nigrum, enhances the bioavailability 

of co-administered actives including 

curcuminoids, vitamins, amino acids, and 

minerals. In joint health formulations, its 

Photo: Adobe Stock # 342960574 

inclusion allows active ingredient levels 

to be reduced without compromising 

efficacy, a practical benefit for palatability 

and cost management. 

Weight Management and 

Stress: Expanding the 

Functional Range 

Weight management is emerging as 

a priority health category in pet food. 

Obesity is widely recognised as the 

most common nutritional disorder 

in companion animals, with health 

consequences that include shortened 

lifespan and deteriorated quality of life. 

Citrin®, Sabinsa's extract of Garcinia 

cambogia fruit rind standardised for 

hydroxycitric acid (HCA), has been 

studied in a 60-day controlled canine 

trial (The Pharma Innovation Journal, 

2021) comparing enzyme-based feed 

supplementation including Garcinia 

cambogia against dietary modification 

and untreated controls. The treated group 

demonstrated reductions in body weight, 

serum cholesterol, and triglyceride levels. 

Citrin® offers formulators a natural, 

clinically supported option for weight 

management pet food lines. 

Shagandha®, Sabinsa’s ashwagandha 

extract from dried roots of Withania 

somnifera standardised to 2.5% 

withanolides, has been evaluated in two 

species-relevant studies. A randomised, 

double-blind, placebo-controlled study 

in 24 dogs demonstrated a statistically 

significant reduction in fear and anxiety 

versus placebo at 15 mg/kg body weight 

once daily. A complementary adaptogenic 

ingredient is ThulCin®, Sabinsa's 

tulsi extract from Ocimum sanctum 

standardised to 2% ursolic acid, which has 

shown antistress activity in animal models 

with normalisation of cortisol and glucose 

elevations. Both are well-suited to calm 

and stress-relief formulations in pet food 

and functional chew formats. 

Formulation Considerations 

and the Interzoo Opportunity 

Translating botanical actives into viable 

pet food formats requires attention to 

palatability above all. Dogs and cats 

possess highly sensitive sensory systems 

and many effective plant extracts 

carry bitter notes or unfamiliar odours. 

Sabinsa's spice and flavour ingredients, 

including Capsicum VG, Cinnamon 

ceylon, Rosemary extract, and Sage, 

address this by contributing flavour 

14 


INGREDIENTS 

profiles that enhance palatability while 

delivering antioxidant, antimicrobial, and 

digestive benefits. Rosemary extract, rich 

in rosmarinic, carnosic, and ursolic acids, 

also functions as a natural preservative for 

soft moist and canned formats. 

Dosing across dramatically different body 

sizes is a challenge unique to canine 

formulations. A functional ingredient 

must deliver efficacy for a 5 kg terrier 

and a 50 kg retriever, which demands 

flexible delivery formats or tiered product 

ranges. Powders and soft chews with 

measurable or breakable dosing offer 

practical compliance advantages over 

tablets, which can be notoriously difficult 

to administer. 

The broader pet food industry is moving 

toward substantiated health claims as 

a competitive requirement rather than 

a differentiating luxury. Regulatory 

scrutiny is increasing, and consumers 

are demanding greater transparency 

about what goes into their pets' food. 

For ingredient suppliers, this means that 

clinical evidence, manufacturing quality, 

and supply chain traceability are no 

longer optional extras. For Sabinsa, whose 

VetVitals ingredients are supported 

by species-specific research and 

manufactured under FSSC 22000-aligned 

cGMP standards, this evolution represents 

the direction the sector has needed to 

take for some time. 

The companies that will define this 

sector are those investing now in science, 

quality infrastructure, and supply 

chain transparency. Sabinsa invites pet 

food innovators to explore how the 

VetVitals platform can support their next 

formulation challenge. 



www.sabinsa.eu 

www.vetvitals.com 

"As digestive health has 

mainstreamed in human nutrition, 

probiotics and enzymes for pets 

have become more popular. 

Curcumin for joint health 

is another. 

Product trends in the 

pet food market follow closely 

behind those 

in human nutrition." 

Shaheen Majeed, Global CEO and 

Managing Director, Sabinsa Corporation 

& Marketing 

YOU NAME 

THE PRODUCT. 

WE PROCESS IT. 

HALL 5 / STAND 5-207 

Explore our inspiring concepts at Interzoo 2026! From premium 

treats to innovative pet nutrition – our smart and connective 

technologies for portioning, forming, dosing, and automation set 

new standards. Visit us and help shape the future of pet food! 

↗ HANDTMANN.COM/PETFOOD # WEAREHANDTMANN 


15

INGREDIENTS 

New Starch-based Product for 

the Wet Petfood Market for Cat 

and Dog Applications 

The Emsland Group is entering the wet pet food market with the launch of Empet® SmartBind, a new starchbased 

texturizing solution for wet dog and cat food applications. 

With this innovation, the Emsland Group 

expands its pet food portfolio beyond 

dry applications, introducing a versatile, 

carrageenan-free solution that delivers 

reliable texture, simplified formulations, 

and cleaner ingredient profiles across a 

wide range of wet pet food products. 

One Solution – Multiple 

Textures 

With Empet® SmartBind, the Emsland 

Group introduces a multi-functional 

starch blend that enables manufacturers 

to achieve a broad range of wet pet food 

textures – without the use of carrageenan, 

xanthan, locust bean gum, guar or cassia. 

Whether for all-meat patés, chunky 

stews, or smooth meat pastes, Empet® 

SmartBind offers: 

• Stable and appealing textures across 

diverse product formats 

• Carrageenan-free and hydrocolloid-free 

formulations 

• Simplified ingredient lists with reduced 

reliance on additives 

• Greater formulation flexibility, allowing 

independent adjustment of salts, 

minerals and other ingredients 

• Consistent performance at competitive 

and stable cost levels 

Texture can be fine-tuned, enabling 

precise adaptation to specific product 

requirements while maintaining processing 

stability and product quality. 

Meeting Future Market Needs 

With increasing scrutiny around hydrocolloids 

such as carrageenan – driven by 

sourcing, sustainability, price volatility, 

and consumer perception – Empet® 

SmartBind provides a future-ready 

alternative. 

“Our goal was to develop a solution that 

combines technical performance with 

cost competitiveness, while eliminating 

the need for commonly used and 

increasingly scrutinized ingredients such 

as carrageenan,” says Fabian Ahuis, 

Application Expert for Animal Nutrition 

at the Emsland Group Innovation Center 

in Germany. “With Empet® SmartBind, 

we enable our customers to meet 

evolving consumer expectations without 

compromising on quality.” 

Empet® SmartBind is based on plantderived 

starches sourced in Europe, 

ensuring short and sustainable supply 

chains, transparency, and consistent 

quality. The Emsland Group’s broader 

plant-based portfolio can further 

support customers with more unique 

requirements. 

Empet® SmartBind – ready for the future 

of wet pet food. 



www.emsland-group.com 

16 


INGREDIENTS 

Seamless Fish Oil Replacement 

Launched at Petfood Forum 2026 

dsm-firmenich, innovators in nutrition, health, and beauty, is set to unveil the world’s first microalgal oil 

to deliver the same natural 3:2 EPA:DHA omega-3 ratio as high-quality fish oil at Petfood Forum 2026. The 

ingredient will provide pet food brands with a seamless, alternative source of high-quality omega-3 to easily 

replace fish oils in their formulations. 

Photo: dsm-firmenich 

Veramaris® O3 Max Pure is a natural, 

non-GMO, vegan omega-3 solution 

designed to meet the rising demand for 

premium, science-backed pet nutrition. 

Produced via closed-system microalgae 

fermentation, it provides a single, consistent, 

and contaminant-free source of 

both EPA and DHA – mirroring the fullspectrum 

omega-3 benefits of fish oil, but 

with superior traceability, sustainability, 

and supply reliability. Delivering EPA and 

DHA in a precise 3:2 ratio, Veramaris® 

O3 Max Pure enables seamless fish oil 

replacement while maintaining formulation 

integrity and label claims. 

Redefining what omega-3 can 

deliver for pets 

As cats and dogs are increasingly viewed 

as integral members of the family, 

demand for high-quality, functional, 

and science-backed nutrition continues 

to rise. Pet parents are placing greater 

emphasis on health benefits, ingredient 

transparency, and sustainability when 

choosing products for their animals. 

Omega-3 fatty acids are central to this shift, 

with EPA and DHA widely recognized for 

their role in supporting brain, heart, joint, 

skin, and coat health. 1 However, fish oil, the 

traditional source of these nutrients, faces 

ongoing challenges, including supply 

volatility, fluctuating costs, inconsistent 

EPA:DHA ratios, and sustainability concerns 

linked to marine sourcing. 

At the same time, consumer expectations 

are evolving. Pet parents tend to be more 

eco-conscious than non-pet owners, 

and 70% report actively seeking ways to 

reduce their environmental footprint. 2 

This is driving demand for alternative 

solutions that combine proven health 

benefits with responsible sourcing. 

A new wave of omega-3 

innovation 

Veramaris® O3 Max Pure addresses 

these challenges directly. Its controlled 

fermentation process ensures standardized 

quality, full traceability, and 

a balanced omega-3 profile within a 

single solution. This enables pet food 

manufacturers to make accurate on-pack 

claims with greater regulatory confidence. 

In addition, Veramaris® O3 Max Pure 

offers a formulation-friendly, year-round 

alternative to fish oil. It delivers a stable 

supply, predictable costs, and a renewable 

solution that aligns with both sustainability 

goals and evolving consumer expectations. 

George B. Josef, Global Director of Business 

Development, Nutritional Lipids & Alternative 

Proteins at dsm-firmenich: “For 

today’s pet parents, pet health is personal – 

it is held to the same standards as their own 

health. As pet nutrition continues to evolve, 

our customers are looking for solutions 

that combine scientific credibility with 

formulation simplicity and supply security. 

Veramaris® O3 Max Pure reflects that shift – 

delivering a full-spectrum omega-3 profile 

in a single, consistent solution that supports 

both product performance and the planet.” 

Elevating pet health at Petfood 

Forum 2026 

Visitors can learn more about Veramaris® 

O3 Max Pure and dsm-firmenich’s 

technical experts will be available to 

discuss formulation opportunities and 

application insights. In addition, dsmfirmenich 

will highlight its broad portfolio 

of innovations and capabilities, including 

new scientific evidence on its dual 

Lactobacillus postbiotic, LB Fermentate 

HF, which will be presented during a 


17

INGREDIENTS 

The company will also showcase 

dedicated speaking session focused 

linked chronic diarrhea. 4 Dietary supplementation of a Lactobacillus postbiotic modulates 

on dog calming support. In a recent 

study in adult dogs, supplementation 

upgrades to Veramaris® Pets, which now 

delivers 30% more EPA at no additional 

with LB Fermentate HF was associated cost, enabling enhanced omega-3 

with significantly reduced heart performance in pet food formulations. 

rate reactivity and a trend toward 


lower cortisol responses, indicating 

1 

American Kennel Club. "Fish Oil for Dogs: What to Know." American 

enhanced physiological resilience to Kennel Club. June 14, 2024. [Accessed: July 2, 2025] https://www.akc. 

environmental stressors. 3 Another study 

in puppies with giardiasis has shown that 

supplementation with LB Fermentate HF 

significantly reduces the risk of Giardia 

spreading and the incidence of Giardia- 

org/expert-advice/nutrition/fish-oil-for-dogs/ 

2 

Euromonitor. “Sustainable Ingredients in Pet Care”, 2022. https:// 

www.euromonitor.com/article/sustainable-ingredients-in-pet-care 

3 

Eckhardt E, Andreu S, Cereghetti D, Tamasi B, Boucard A-S, 

Landsberg G, Milanese A, Klein B, Pagani E, and van den Berg M. 

acute stress responses and impacts temporal variation in the gut 

microbiome of dogs. Manuscript submitted. 

4 

Eckhardt E, Andreu S, Tamasi B, Boucard A-S, Klein B, Pagani 

E, Yu S and van den Berg M. Dietary supplementation of a 

Lactobacillus postbiotic improves fecal scores and reduces fecal 

Giardia cyst shedding in dogs at risk for giardiasis and treated with 

metronidazole. Manuscript in preparation. 


www.dsm-firmenich.com 

Improved Pet Wellbeing through 

Healthy, Enjoyable, Human-like 

Food Experiences 

Bringing 250 years of scientific expertise and culinary heritage to the pet industry, Givaudan, the global leader 

in Taste & Wellbeing, helps brands translate the evolving expectations of pet parents into high-quality pet 

food innovations – and supports manufacturers in developing balanced, nutritious and appealing pet food and 

treats solutions. 

and wellbeing is more important than 

their own (Source: Mintel). With culinaryinspired 

aromas and flavour solutions, 

Givaudan helps create authentic and 

enjoyable meals and treats for pets. 

Photo: Givaudan 

Givaudan’s VAS-Air, powered by 

Givaudan’s VAS® technology, is an 

interactive aroma creation tool enabling 

real-time co-development with flavor 

experts. By combining flavo0r creativity, 

functional ingredients and regulatory 

know-how, the company co-develops 

reliable solutions that deliver enjoyable, 

human-like food experiences while 

supporting long-term pet wellbeing and 

strengthening the bond between pets 

and their families. 

A portfolio designed for 

evolving pet food expectations 

Givaudan’s broad portfolio of natural 

ingredients and proprietary technologies 

is poised to support innovation across 

three key areas in the pet food industry, 

helping manufacturers create nutritious, 

appealing and future-ready pet food 

experiences: 

• Personalized wellbeing – 74 percent 

of US pet owners agree that pet food 

should be as good as human food, 

highlighting the expectation that pets 

deserve the same quality and care 

as people when it comes to nutrition 

(Source: Mintel). Givaudan’s botanical 

and functional ingredients are designed 

to support targeted nutrition for pet 

health. 

• Human-like meals – 61 percent of US pet 

owners agree that their pet’s happiness 

• Rooted in nature – Approximately 

41 percent of US pet owners say "allnatural" 

is among the greatest influences 

on their purchase decisions for any dog 

or cat food or treats, ranking just behind 

taste and brand name. (Source: Mintel). 

With decades of botanical expertise, 

Givaudan can help manufacturers 

incorporate high-performing natural 

ingredients and colors, responsibly 

sourced to enhance visual appeal, 

stability and overall product quality. 

Meet the Givaudan team at Booth 

#1013, Petfood Forum 2026 (Kansas 

City Convention Center, 28–29 April), 

to explore the latest innovations and 

discover how Givaudan co-develops the 

next generation of pet food solutions. 



www.givaudan.com/taste-wellbeing 

18 


12. – 15. May 2026, Nuremberg (Germany) 

Booth 4A-318, hall 4A 

» VISIT US! 

Seydelmann Universal Grinders 

for fresh raw materials and deep-frozen blocks 

Universal Grinder AW 300 U 

The advantages of Seydelmann Universal Grinders at a glance: 

■ Flexibility with fluctuating prices of raw materials 

■ Separate or simultaneous processing of fresh raw materials 

and deep-frozen blocks down to -25 °C 

■ Same cutting set for fresh raw materials and deep-frozen blocks 

■ Easy control with programmes for respective raw materials 

to avoid operating errors 

■ High throughput with best possible cutting pattern 

■ Frequency-controlled and continuously variable drives: 

No current peaks, low energy consumption 

■ Robust and reliable construction 

■ Hygienic design: polished surfaces, embedded covers, 

CIP-cleaning, removable bearing 

Maschinenfabrik Seydelmann KG 

Tel. +49 (0)711 / 49 00 90-0 

info@seydelmann.com 

www.seydelmann.com 

Hoelderlinstrasse 9 

70174 Stuttgart 

Germany 

Cutters 

Mixers 

Grinders 

Emulsifiers 

Production Lines 

Second-Hand Machines

Seydelmann Production Lines 

Individual complete solutions 

Overview advantages of automated and integrated lines: 

Higher hourly output 

Constant product quality level 

and fewer error sources 

Less personnel required 

Better hygiene 

Less floor space and less energy consumption 

Quality assurance and traceability 

due to data recording 

Universal Grinder AU 200 U, screw conveyor with lowering function, conveyor 

belt, two Mixers MR 1800 with cooking function and vertical loading device 

Maschinenfabrik Seydelmann KG 

Tel. +49 (0)711 / 49 00 90-0 

info@seydelmann.com 


Hoelderlinstrasse 9 

70174 Stuttgart 

Germany 

Cutters 

Mixers 

Grinders 

Emulsifiers 

Production Lines 

Second-Hand Machines

Complete Pet Food Extrusion 

Lines Built for Performance, 

From Idea to Production 

PROCESSING 

When it comes to pet food manufacturing, performance, consistency, and flexibility aren’t optional, they’re 

essential. For decades, CLEXTRAL has been helping pet food producers turn ideas into reliable, high-quality 

products with complete twin-screw extrusion solutions designed for today’s market and tomorrow’s growth. 

As a global leader in twin-screw extrusion 

technology, CLEXTRAL partners with pet 

food manufacturers to design and deliver 

fully integrated production lines for kibble 

and treats. Whether you’re developing 

a new recipe, expanding capacity, or 

upgrading an existing plant, our solutions 

scale seamlessly, from R&D and pilot trials 

to high-throughput industrial production. 

Clextral extrusion lines are built to give 

you control where it matters most. Our 

technology supports a wide range of 

formulations, shapes, and textures, 

helping you meet growing consumer 

expectations for nutrition, consistency, 

and product differentiation, without 

compromising efficiency or reliability. 

The result: stable production, repeatable 

quality, and the flexibility to respond 

quickly to market trends. 

Each CLEXTRAL pet food line integrates 

all key process steps into one cohesive 

system: preconditioning, extrusion, 

drying, coating, cooling, and cutting. 

Advanced process control ensures 

precise management of thermal and 

mechanical energy throughout the 

line, contributing directly to improved 

digestibility, enhanced palatability, and 

long-term product stability. Simply put, 

your products perform better, both 

nutritionally and operationally. 

What truly sets Clextral apart is our 

commitment to partnership. We don’t 

just supply equipment; we support 

you at every stage of your project. 

From product development and pilot 

testing in our dedicated R&D centers* to 

commissioning, start-up, and ongoing 

process optimization, our teams work 

side by side with yours to ensure longterm 

success. 

By combining proven technology, 

continuous innovation, and deep 

industrial expertise, CLEXTRAL helps pet 

food manufacturers stay competitive in 

a fast-evolving market. If you’re looking 

for a reliable partner to support the 

next generation of pet food products, 

CLEXTRAL delivers the experience, 

performance, and confidence to move 

your business forward. 

ANIMAL FEED EXTRUSION PROCESSING 


PRODUCT FORMING/SHAPING 

MULTI-SHAPES 


TYPICAL KIBBLE PETFOOD PROCESSING LINE 


www.clextral.com 

21


Inside Pet Food Safety: 

Why is Salmonella Detection so Difficult 

Pet food often is perceived as a single category, but it includes a wide range of products that have different 

characteristics. Dry kibble is a low-moisture and highly processed product. Raw and fresh pet food products 

resemble raw meat and poultry that contain natural PCR inhibitors. Freeze dried pet treats also behave 

differently than dry-kibble and raw and fresh products. The differences between pet food categories impact 

how pet food products are tested, while three key factors infleunce testing results: whether processing kills 

cells but leaves DNA behind, how natural PCR inhibitors in ingredients affect amplification, and how lowmoisture 

conditions stress Salmonella and influence detection. 

of false negatives for pet food products. 

For this reason, enrichment recovery 

time plays a crucial role in the accurate 

detection of Salmonella in dry pet food. 

One question commonly asked is 

“Does processing kill cells but also leave 

DNA behind?” Steps in the pet food 

manufacturing process, such as extrusion 

and heating, can eliminate Salmonella 

cells in pet food. Free floating DNA or 

DNA from ruptured cells can remain in the 

product even if survival is no longer viable. 

Given that PCR detects DNA and not 

viability, residual DNA can still generate a 

positive result during amplification. This 

challenge is not only limited to pet food, 

it is well recognized in many heat-treated 

and highly processed foods, including 

powdered dairy, extruded snacks, and 

dehydrated ingredients. There are existing 

solutions utilizing modern PCR workflows 

for processed or complex foods, which 

include steps to reduce the influence 

of nonviable Salmonella DNA. Existing 

solutions include enzymatic treatments 

and validated protocol refinements that 

minimize DNA from dead cells being 

detected. 

normal contamination pattern. When 

contamination levels are already low, 

signal loss can occur. Salmonella may 

be present, but underrepresented due 

to inhibition, increasing the risk of falsenegative 

results. Low moisture can stress 

Salmonella cells, entering a stressed or 

injured state. These cells are viable and 

capable of causing illness, but may require 

additional time during enrichment to 

recover to detectable levels. Enrichment 

time must not be too short as 

the Salmonella cells may not reach 

concentration needed for detection. A 

short secondary enrichment step ensures 

that injured Salmonella cells can repair 

and increase to detectable levels in dry 

kibble or dehydrated products. Without 

the secondary enrichment, a negative 

test result may occur, even though low 

numbers of viable Salmonella cells can 

occur. Including a secondary enrichment 

in PCR testing protocols reduces the risk 

DNA cleanup is an additional step that pet 

food manufacturers can take to reduce 

Salmonella contamination. Modern PCR 

methods that include DNA clean up or 

selective detection helps reduce the 

detection of DNA from dead cells. This 

refinement focuses on the detection of 

viable organisms, reducing the likelihood 

of false-positive results from PCR testing 

methods. For pet food manufacturers, 

this an important component of accurate 

pathogen detection. Validated PCR 

systems designed for complex matrices 

also include internal positive controls and 

optimized chemistries that reduce the 

impact of inhibitors. These methods offer 

more consistent performance for pet food 

products that are high-fat, high protein, or 

low moisture. 

Why does innovation in pet 

food require adaptive testing? 

Innovation in the pet food continues 

to evolve with emerging processing 

styles, ingredient combinations, and 

functional formulations. Every adjustment 

in formulation may impact 

enrichment behavior, inhibition risks, 

or DNA persistence. For these reasons, 

Another commonly asked question when 

testing for Salmonella in pet food is “how 

do natural PCR inhibitors affect testing?” 

Pet food matrices include high levels 

of fat, protein, fiber, minerals, flavored 

coating, and polyphenol-rich ingredients 

(such as vegetables). These ingredients 

can interfere with DNA extraction and 

amplification. PCR may still run, but the 

amplification curve may not follow a 

22 



manufacturers perform fit-for-purpose 

validations on new products to confirm 

their testing approaches remain effective. 

As product categories continue to widen, 

choosing the appropriate testing strategy 

becomes ever more critical for maintaining 

confident and dependable results. 

Hygiena offers the BAX® System Real- 

Time Salmonella PCR Assay, developed 

specifically to address these blind spots. 

The assay enables reliable detection 

of low-level Salmonella contamination 

in large samples (375g) of challenging 

matrices such as pet food, delivering 

results in under 24 hours. A secondary 

enrichment step is built into the workflow 

to improve recovery of stressed cells and 

reduce the risk of false negatives, which is 

a critical consideration for low-moisture 

foods. 

How do environmental 

monitoring programs support 

pet food safety? 

Testing for Salmonella in finished products 

is one part of controlling Salmonella in 

pet food manufacturing. Routine environmental 

hygiene and process control 

indicators, such as Enterobacteriaceae, 

provide manufacturers insights on whether 

their manufacturing environ ments support 

Salmonella survival. Dry facilities can harbor 

Salmonella in areas that are hard to reach 

or clean. Production zones with cooling, 

conveying, and packaging operations are 

especially at risk. Incorporating a robust 

environmental monitoring program is 

essential for pet food facilities in order 

to detect harborage points before they 

impact the finished product. 

Hygiena® offers rapid tools such as the 

MicroSnap®, which enables pet food 

pro duction teams to verify sanitation 

effectiveness within the same shift. 

MicroSnap is a two-step workflow 

that integrates with EnSURE® Touch 

luminometers. Information from EnSURE® 

Touch can be integrated into SureTrend®, 

a cloud software for automated data 

management. When paired with PCR 

and analytical solutions like SureTrend, 

environmental monitoring programs provide 

pet food manufacturers with valuable 

insights that address patterns, sanitation 

effectiveness, and hygienic health of their 

manufacturing environment. 

Confidence in Salmonella 

detection requires testing 

designed for pet food 

The nature of pet food makes it one of 

the most difficult categories for pathogen 

detection. A variety of factors, including 

residual DNA, chemical inhibition, and 

environmental persistence can all influence 

testing results. Modern PCR workflows that 

address these factors offer high accuracy 

of tests, limited retesting and production 

delays. Accurate results protect pet safety 

and consumer confidence, while testing 

solutions pro vide a reliable foundation for 

product release decisions and long-term 

microbial control. 



www.hygiena.com 

We realize your ideas 

pet-food ready 

with frey 

technology! 

Vacuum filler F190R 

With our new TC1000 control unit 

Particularly gentle product treatment 

due to the FREY vane cell pump 

Highest energy efficiency due to the 

FREY Dynamic Line drive 

compatible with various FREY attachments 

to produce kibble, snack sticks 

or fill canned pet food 

Heinrich Frey 

Maschinenbau GmbH 

89542 Herbrechtingen 

Phone: +49 7324 1720 

info@frey-online.com 

www.frey-online.com 


23


Precision that Performs: 

How a trio of cutting machines is shaping 

next-generation petfood production 

As petfood processors face rising demands for premium texture, shape, and appearance – while working with 

increasingly variable raw materials – FAM STUMABO’s Yuran Hytec 300, CMD.2, and Volantis deliver precision, 

consistency, and flexibility across a full range of applications. 

poultry trims, fish, and alternative proteins 

differ in fat content, moisture, structure, 

and temperature from batch to batch, 

creating challenges that extend beyond 

simple size reduction. 

“Pet owners increasingly judge quality by 

what they see in the bowl: defined meat 

chunks, clean dice, natural shreds, and 

uniform inclusions in gravy or freeze-dried 

formats,” explains Paul Krechel, Executive 

Vice President, North America. “Visual 

integrity and texture influence brand 

perception as strongly as formulation 

claims. Manufacturers must deliver a handcrafted 

look at an industrial scale, often 

across varying temperatures and protein 

types. Cutting has therefore become a 

decisive quality control point.” 

Paul Krechel 

Photos: FAM STUMABO 

As premiumisation reshapes the 

petfood market, processors face rising 

expectations around texture, appearance, 

and product consistency. FAM STUMABO’s 

Yuran Hytec 300 belt-fed dicer, CMD.2 

drum dicer, and Volantis V-belt slicer rise 

to the challenge, enabling manufacturers 

to maintain precise cuts, operational 

efficiency, and repeatable quality across 

diverse petfood formats. 

Processors must manage highly variable 

raw materials while maintaining hygiene, 

yield, and throughput. Organ meats, 

Where cutting determines 

product quality 

Appearance and texture influence 

visual appeal, portion accuracy, and 

downstream efficiency. Petfood cutting 

often involves extreme conditions: frozen 

organs at sub-zero temperatures, hot 

extruded blends for slurry, sticky highfat 

materials, and dense dried treats. The 

same line may require clean dice, defined 

chunks, and precise transverse slices – 

all of which demand equipment that 

robustly manages temperature, texture, 

and product shape while safeguarding 

hygiene and operator safety. 

For example, diced inclusions in canned 

or slurry-style products must remain 

within strict size limits – often between 

6 and 12 mm – while freeze-dried cubes 

must retain their structure during drying. 

Different applications demand distinct 

cutting principles: frozen organs require 

24 


Hall 7A - 515 

GET TO MARKET 

SMARTER AND GET 

TO MARKET FASTER! 

Download our brochure 

Email: info@petfoodcompetencenet.com 

WWW.PETFOODCOMPETENCENET.COM


Sven Boen 

drum dicers; shredded or extruded 

inclusions benefit from belt-fed cutters; 

jerky-style treats need precise slicing. 

Matching the right cutting principle to the 

product condition is therefore essential 

for consistent cut quality and operational 

reliability. 

“Petfood processing rarely deals with 

uniform raw materials,” says Paul Krechel. 

“Each condition requires a specific cutting 

principle and controlled handling.” 

FAM STUMABO’s trio of cutting machines 

addresses these needs by applying 

complementary cutting principles: 

CMD.2 handles frozen organs and highfat 

ingredients, producing clean dice 

Freeze-dried 

organ meat dice 

Extruded 

meat chunks 

without compressing the product; Yuran 

Hytec 300 manages chilled, cooked, 

or extruded proteins, delivering diced, 

chunked, and pulled-look textures with 

fast changeovers; Volantis ensures precise 

transverse slicing of treats and sticks, 

preserving alignment and cut integrity. 

Together, the three machines support a 

full range of formats while maintaining 

operational efficiency. 

A recent project with a European petfood 

processor illustrates this flexibility. By 

independently adjusting tool and belt 

speeds on the Yuran Hytec 300, the 

processor could produce a wide range 

of particle structures with a single set of 

tools. 

“The biggest improvement has been 

flexibility without sacrificing cut quality,” 

explains Sven Boen, Senior Sales Manager 

Europe at FAM STUMABO. “With the Yuran 

Pulled 

chicken coarse 

Fresh frozen dice 

Hytec 300, the customer can produce 

the full range of cuts – from very coarse 

down to very fine – using just one set of 

tools. By independently adjusting tool 

and belt speeds, processors can achieve 

the desired structure while maintaining 

strict control over particle size. That’s 

especially important in cat food, where 

we can reliably achieve that hand-cut or 

pulled look while still controlling particle 

size within strict specifications.” 

Efficiency without compromise 

Precision cutting drives product quality, but 

efficiency keeps production competitive. 

Petfood manufacturers must manage SKU 

proliferation while maintaining throughput 

and minimizing downtime. 

FAM STUMABO machines are designed 

for ease of operation: quick tool changes, 

flexible parameters, and intuitive controls 

enable rapid transitions between formats 

and support efficient management of 

expanding product portfolios. At the same 

time, heavy-duty frozen applications – 

down to -7°C (19.4° F) – require robust 

equipment such as the CMD.2 dicer. 

Beyond equipment, FAM STUMABO 

collaborates with customers to optimize 

the cutting process from upstream preparation 

to downstream packaging. 

This performance is reinforced by FAM 

STUMABO’s in-house blade development 

and manufacturing. Blade thickness, edge 

profile, and cutting geometry are carefully 

matched to the product’s temperature, 

structure, and fat content, helping 

About FAM STUMABO 

FAM STUMABO engineers and develops 

industrial cutting machines as well as 

manufactures precision knives for the 

food industry. We provide customers with 

the solutions they need for the cutting, 

slicing, and dicing of fruit, vegetables & 

nuts, cheese, meat & poultry, fish, petfood, 

potato chips and, French fries. Over the 

past 60 years, we have established longlasting 

partnerships in cooperation with 

highly reliable, influential companies, 

customers, and leaders in the industrial 

food processing market. We are present on 

all continents, with customer experience 

centers, spare parts, and services. 

processors maintain clean cuts, reduce 

fines, and optimise yield across a wide 

range of petfood applications. 

“We replicated the customer’s product in 

our lab down to the smallest detail – not 

only the end quality, but also our exact 

preparation steps,” recalls Sven Boen. 

“What really made the difference for 

the customer was how open we were to 

thorough testing and to thinking about 

solutions together – not only for the cutting 

itself, but also to optimize the complete line 

upstream and downstream of the cutter. In 

the end, FAM STUMABO’s technical support 

and solution-focused mindset convinced 

the customer not just about the machine, 

but also about a long-term partnership. 

That collaborative approach is what we 

mean when we say: ‘Together we cut your 

product to perfection.’” 

A technology-driven partner 

for long-term success 

FAM STUMABO supports petfood 

manufacturers as a technology-driven 

partner at every stage – from machine 

selection and configuration to testing and 

ongoing technical support. “Processors 

want to focus on developing and growing 

their product ranges. That’s exactly what our 

solution enables: reliable results, predictable 

operation, and fewer headaches – helping 

customers deliver consistent product 

appearance and a professional, premium 

image,” Paul Krechel concludes. 



www.fam-stumabo.com 

26 



Flexible Dosing Solutions for 

Classic and Innovative Petfood 

Handtmann offers modular production systems for manufacturing a wide variety of pet food products, from 

well established classics to innovative, on trend products. The portfolio includes solutions ranging from product 

preparation with Handtmann Inotec technology, through processing, all the way to packaging interfaces for 

trays, cans, cups, or thermoformed packaging. These systems are suitable for both formed and portioned 

products, such as wet food, snacks and treats, raw food, dry food, chunks, as well as trending products featuring 

insect protein or alternative ingredients. Concept ideas on display include pet food sachets in alginate casing 

and snacks in customized shapes. In addition to modular series solutions, Handtmann also offers upstream and 

downstream interfaces, project planning, and tailored solutions for individual customer needs. 

In product preparation, Handtmann 

provides mixing and emulsifying 

technology for small and medium-sized 

operations as well as for industrial-scale 

production. Product preparation plays a 

crucial role in the overall process: on the one 

hand, short grinding, mixing, and cutting 

times are essential, while on the other 

hand, achieving optimal mixing quality 

is equally important. For this purpose, 

Handtmann Inotec grinding, mixing, and 

cutting systems are ideally suited. They 

are characterized by their robustness and 

the high precision of their production 

parameters. Raw materials such as fresh 

and frozen by products, dry ingredients, 

and water are mixed with exceptional 

reliability and in the shortest possible time 

using the patented VarioMix technology 

featuring two intermeshing mixing 

shafts. Depending on the application, 

the process can be supplemented by a 

fine mincer that further processes the 

mixture into a fine emulsion. This ensures 

homogeneous product quality for a wide 

range of applications, such as chunks in 

gravy, snacks of any type and shape, and 

raw food. 

Upstream, a Handtmann Inotec industrial 

grinder can be integrated, delivering 

powerful and efficient size reduction of 

both deep-frozen blocks and fresh raw 

materials. Downstream processing steps, 

Variety of wet food 

products 

such as forming, dosing, and producthandling 

and automation solutions, can 

be implemented in combination with 

a Handtmann vacuum filler as the base 

module. 

Dosing of wet and raw food 

The wet food category for dogs and cats 

is considered one of the most innovative 

market segments. Today, wet food is 

no longer offered only in traditional 

cans but also in trays, pouches, jars, and 

even clipped sausage portions. For the 

industrial production of wet and raw pet 

food, Handtmann cutting and dosing 

systems, such as SV 424, DS 560 P or DS 

554, are ideally suited, as they combine 

several process steps in one: powerful 

yet gentle conveying of demanding 

product masses, along with simultaneous 

cutting and gram-accurate dosing in a 

single operation. Processing demanding 

formulations often pushes technical limits, 

as the composition of wet and raw food 

typically includes chunky components, 

sinews, and cartilage. In this process, 

Handtmann technology focuses not only 

on efficient, automatic conveying and 

portioning of the product mass but also 

on preserving large chunks (coarsely preground 

material) and valuable ingredients 

such as vegetables or fruits. This directly 

contributes to both product quality and 

appearance. 

Processing wet and raw food products with 

a wide variety of components requires 

systems with product flexibility for both 

common recipes and demanding recipes. 

Direct and accurate-to-the-gram dosing 

into the thermo-forming packaging eliminates 

the manual depositing/portioning 

of products, resulting in enormous 

savings in personnel costs (e. g the use of 

a 2-lane cutting valve SV 424-02 replaces 

up to eight persons). Thanks to the 

interface compatibility, the systems can 

be integrated very easily into overall lines 

and connected to tray sealers, tray lines, 

bucket lines or thermo-forming packaging 

machines. High system performance, 

high availability and process reliability 

result in maximum overall equipment 

effectiveness with excellent OEE values. 

SV 424 cutting valve for serial 

cutting and dosing directly into 

containers 

After the grinding and mixing process, 

serial cutting and dosing of the product 

into the selected packaging form then 

takes place directly via the Handtmann 

VF 840 with SV 424 cutting valve, fully 

automatically and without manual 

SV 424 cutting valve 

with vacuum filler 

All Photos: Handtmann 

28 



DS 560 P multi-lane depositing system with 

container feeding and vacuum filler 

own when dosing chunky, fibrous and 

inhomogeneous filling products with 

portioning accuracy to the gram. Its 

innovative valve technology with cutting 

action offers various dosing options for 

the most diverse filling products from 

fluid, pasty or viscous to chunky. 

intervention. The product is dosed directly 

into trays, or directly into a thermoforming 

packaging machine. The cutting 

valve is moveable, adjustable in height and 

can be flexibly placed above the table, the 

conveyor or the thermo-forming machine. 

Vertical filling is performed directly into 

various tray formats, thermoforming 

films or other containers. The production 

can be flexibly organised, since the valve 

distance can be adjusted in different 

ways and only short conversion times are 

required for format changes. The cutting 

valve is available as standard in 1-, 2-, 3-, 

4- or 2 x 2-lane version (customer-specific 

adjustments are also possible here). 

Portion sizes from 200 g are possible. The 

cutting and outlet diameter is 60 mm. The 

cutting valve itself has a safety-compliant 

design without protective cover. This 

reduces the project planning effort for the 

entire system, additional costs for safety 

housings are eliminated and efficient 

operation of the plant is ensured. 

DS 560 P multi-lane depositing 

system with container feeding 

and positioning solution 

A new automation process for highly 

precise and efficient petfood dosing is 

achieved through the combination of the 

Handtmann Depositing System DS 560 P 

with a container feeding and positioning 

solution. The specially developed ZB 

391 feed belt optimizes and automates 

dosing processes by precisely positioning 

containers under the dosing system. This 

integrated solution is ideal for mediumsized 

and industrial enterprises. It enables 

efficient processing of pasty and chunky 

masses as well as liquid products with 

inclusions. The complete solution is 

characterized by optimally coordinated 

components with defined interfaces, 

centralized control, and a coordinated 

safety concept. The short travel distances 

allow simultaneous filling of up to eight 

containers, increasing production output 

and reducing cycle times. Various container 

shapes, sizes, and materials are handled 

securely, ensuring the necessary flexibility 

for changing production requirements. 

Containers such as round, square, and 

oval shapes, as well as container types 

like cans, jars, and cups, can be filled. The 

number of dosing stations ranges from 

2 to 8. The system's capacity is up to 200 

containers per minute with 8 cans having 

a diameter of 60 mm, with performance 

depending on container size and the 

number of dosing stations. Product sizes 

vary in weight from 50 to 1,500 grams. 

Container dimensions include a height of 

30 to 150 mm, a diameter of 50 to 160 mm, 

and a length of 50 to 200 mm. 

DS 554 single-lane depositing 

system for fibrous and 

inhomogeneous filling 

products 

The single-lane and flexible-in-use 

DS 554 depositing system comes into its 

DS 554 single-lane depositing system with vacuum filler 

The integrated lifting/lowering mechanism 

ensures the optimum and safe filling 

of containers. In simple line solutions, 

the DS 554 depositing system can fill, in 

combination with tray sealers, container 

and conveyor belts or vertical flow pack 

machines, trays, cups, cans, jars and packs 

accurate to the gram and with a portioning 

capacity of up to 50 portions per minute. 

The depositing system has been given a 

mobile and intrinsically safe design and 

offers maximum flexibility thank to its 

compatibility with all vacuum fillers. The 

dosing solution is simply controlled via 

the vacuum filler, even if integrated in line 

solutions and combined with tray sealers, 

container and conveyor belts or vertical 

flow pack machines. 

DV 85-4 depositing system for 

use in artisan production as 

well as industrial performance 

levels 

In combination with a vacuum filler, 

direct dosing is flexibly possible in trays 

and thermo-forming packaging, such 

as feeding two-lane, 2-1 formats into 

thermo-forming packaging machines and 

tray sealers. Thanks to the serial 2-lane 

dosing, a capacity of up to 100 portions 

per minute can be achieved, depending 

on the portion size. A wide variety of 

product variations is possible here from 

fluid to pasty or with chunky inserts. Hot 

fillings up to 90 degrees Celsius provide 

additional advantages for the production 

of wet and cooked petfood. 


29


DV 85-4 2-lane dosing valve 

with vacuum filler 

Various outlet variants, round or starshaped 

nozzles and a dosing nozzle with 

stamp and return suction further expand 

the scope for product and production. 

The adjustable ejection movement of the 

piston, (“double stroke” function) and the 

precise cutting of chunky products thanks 

to the patented “pulling cut” guarantee 

an excellent and appealing product 

presentation for all products. In addition, 

the precise feed system of the Handtmann 

vacuum filler ensures consistent weight 

accuracy. The dosing valve features the 

latest hygienic design and all materials 

are FDA-compliant. Made of high-quality 

stainless steel, the dosing valve is easy 

to clean and meets highest hygiene 

requirements. 

DV 85-3 for artisan production 

Handtmann also offers dosing valves for 

the artisan production of wet and raw 

food that also meets the requirements 

for partial automation of production, 

high product quality and the best 

hygiene conditions. It can be connected 

to all Handtmann vacuum fillers, thus 

it is flexibly suitable for small and 

medium-sized companies. Generally, the 

processing of products in the consistency 

of very fluid, pasty, inhomogeneous, 

chunky, fibrous, with large inserts or high 

liquid content is possible. The 85-3 dosing 

valve is a flexible solution that can easily 

be integrated in everyday production. It 

is connected directly to the outlet of the 

vacuum filler. Its working height can be 

individually adapted to the operator, the 

filling table or a conveyor belt. This means 

that the valve allows dosing accurate to 

the gram in cups, trays, jars, tins and other 

containers. Dosing performances of up to 

7,000 kg per hour are possible. In addition, 

product build-up can be prevented 

by adjusting the ejection speed or by 

selecting the "double stroke" function. 

The dosing valve features the latest 

hygienic design as well as the high quality 

and hygiene standards applied to all 

Handtmann products. The ejector pistons 

are made of FDA-compliant, detectable 

material. Full wet cleaning of the line 

is possible. These features guarantee 

hygienic and reliable production. Further 

variants in production are offered by 

the choice of different ejection pistons, 

including two variants with additionally 

integrated cutting function. The cutting 

edge on the ejection piston provides 

effective support, for example for cutting 

carrot pieces or meat fibres during the 

dosing process. The Handtmann specific 

and patented cutting principle of the 

DV 85-3 dosing 

valve with 

vacuum filler 

"pulling cut" also allows even extremely 

sensitive products to be dosed gently. 

Flexible production solutions 

that meet evolving trends 

To address current trends such as the 

humanization of pets and recipes tailored 

to individual health needs, allergies, 

and age, flexible production solutions 

are essential. Handtmann Processing 

technologies offer a modular, combinable 

system design that enables a wide range 

of options for producing diverse pet food 

products. The equipment is engineered 

for use in the production of classic wet 

food, semi-moist products (e.g., treats), as 

well as dry food. Handtmann’s machine 

technology also provides extensive 

freedom for developing new product 

ideas and concepts – for example, 

products based on insect protein or pods 

in an edible alginate casing. 

Customized solutions for 

individual pet food production 

processes 

The pet food processing industry 

demands are as diverse as the trends 

for pet food are. Therefore, Handtmann 

generally offers a variety of modular 

and flexible production solutions for 

pet food manufacturing. Filling and 

portioning, cutting/dividing, forming, 

dosing or co-extruding a wide variety of 

products are their core functions. When 

these standardised solutions reach their 

limits Handtmann is also able to address 

individual needs and special requirements 

with highest flexibility with the 

HANDTMANN CUSTOMIZED SOLUTIONS 

(HCS). A team of internationally 

experienced technical experts works 

exclusively for Handtmann Customized 

Solutions, developing any customized 

solution needed for individual production 

process, from product preparation all the 

way through to packaging. 

wet food products 

precisely dosed into 

cans and trays 

30 



DV 85-3 dosing system and Ecoma GPT for filling cans and jars. 

HANDTMANN DIGITAL SOLUTIONS (HDS) 

offer optimum support for complex 

production processes as well as for stateof-the-art 

production management 

based on the latest Industry 4.0 essentials. 

All this comes up to the demand for more 

automated and effective solutions. 

Cost reduction solutions 

The sector is facing many challenges 

like cost explosions and more. The 

outstanding feature of all Handtmann 

systems is the exceptional portioning 

accuracy owing to the vane cell feed 

system in the basic machine, the vacuum 

filler. This weight accuracy significantly 

reduces costs, especially when processing 

high-quality products with expensive 

raw material. In addition, the systems 

include modularity and easy integration 

into automation processes thanks to 

open interfaces. In terms of digitalisation, 

Integrated production line 

answers automation demand 

Robotization in pet food production 

will increase further like it already does 

in other branches. Handtmann answers 

automation and robotization demands 

with the HANDTMANN LINE SOLUTIONS 

(HLS) for the development, planning and 

implementation of integrated pro duction 

lines. One example of an integrated 

process solution is a new modular 

overall solution for the fully automated 

production of formed products comprising 

VF 800 vacuum filler, inline grinding 

system, FS 525 forming system for either 

free forming or forming and separating, 

WS 910 weighing system in the new 

advanced version and the Handtmann 

transfer system for product depositing into 

the packaging solution. 



www.handtmann.com/petfood 

Website 

Together we cut your product to perfection 

info@fam.be 

eMail 


31


Innovation in Pet Food 

The Seydelmann Cutting Drum – 

Product Safety in a League of Its Own 

The Seydelmann Cutting Drum, a further development of the separation set, is a specially designed cutting 

system for meat grinders. It is used in place of the conventional cutting set or a separation set – consisting of 

grinder blades and perforated discs – and significantly expands the functionality of the meat grinder. 

Minced meat (turkey) and trimmings (tendons, cartilage, and foreign objects) 

The Seydelmann Cutting Drum, a further 

development of the separation set, is 

a specially designed cutting system for 

meat grinders. It is used in place of the 

conventional cutting set or a separation 

set – consisting of grinder blades and 

perforated discs – and significantly expands 

the functionality of the meat grinder. 

While conventional separation sets perform 

well in removing hard components 

such as tendons, cartilage, and bone 

fragments, they reach their limits with 

soft components and especially foreign 

objects, as the meat undergoes pregrinding 

before it finally encounters the 

end-hole plate designed as a separation 

plate. There, all previously chopped 

foreign objects smaller than the holes in 

the end-hole plates escape and are not 

discharged as a separate product. 

Unlike conventional separation sets, 

the unwanted components and foreign 

bodies are not further pre-ground in the 

Cutting Drum and thus do not end up as 

small particles in the final product. 

The Cutting Drum enables both the reduction 

of the raw material to the desired 

particle size and the reliable removal of 

unwanted raw material components – 

such as connective and supporting tissue, 

cartilage, tendons, bone fragments, 

and pieces of skin and rind – in a single 

operation. In addition, foreign objects, 

such as plastic residues (splinters from 

E2 crates, plastic film, or even pieces 

of disposable gloves), can be reliably 

separated. 

The cutting system consists of a support 

cross for additional guidance, an attached 

cutting worm, the perforated drum, 

and the pneumatic discharge valve. The 

cutting worm presses the soft material 

through the holes in the perforated drum 

and cuts it off with the sharp edges of 

the worm flights only after it has entered 

these holes, while harder and/or tougher 

material – i.e., the unwanted components 

32 



Design of the cutting system 

as well as foreign objects – is transported 

further toward the discharge valve and 

discharged there. 

Product safety through foreign 

object separation 

Ensuring product safety is a key challenge 

in modern pet food production, particularly 

against the backdrop of 

increasingly restrictive legal regulations 

and operational hygiene requirements. 

Measures such as the increased use 

of packaging and protective films, 

disposable gloves, and plastic aprons 

do indeed enhance hygienic safety, but 

at the same time lead to an increased 

risk of unintentional foreign object 

contamination in the production process. 

A proven preventive approach to 

minimizing this risk is switching the color 

of plastics and films to blue. This color 

scheme makes it possible to visually 

identify even the smallest particles in 

the final product and thus remove them 

at an early stage. Nevertheless, splinters 

from plastic containers such as E2 crates 

remain a frequent source of potential 

contamination. The resulting product 

recalls are not only associated with 

significant economic losses but can also 

cause lasting damage to a company’s 

reputation. 

In addition to prevention, the targeted 

separation and removal of unwanted 

components plays a crucial role. In the 

processing of reward foods and snacks, 

for example, the removal of cartilage 

and tendons is necessary, as these can 

otherwise lead to blockages in extrusion. 

However, the separated components 

do not have to be considered waste, 

provided they are free of foreign objects: 

through downstream emulsifying, 

they can be processed into collagencontaining 

emulsions and reintroduced 

into the production process. 

Another critical aspect is the removal 

of bone fragments, which can occur 

particularly during the processing of 

meat from carcass disassembly. These 

pose a significant risk, especially in cat 

food, as they can become lodged in a cat’s 

sensitive tongue. Similar hazards exist in 

the production of pet food from whole 

chickens, where bone fragments must be 

consistently removed to prevent injuries 

or choking hazards for pets. 

Even in the production of coarser products, 

such as ground meat for BARF diets, the 

elimination of hard particles like tendons, 

cartilage, or rind is essential. These 

components are often rejected by animals 

- especially small dog breeds and cats - and 

significantly impair product quality. 

Furthermore, foreign object protection 

encompasses the detection and removal 

of a wide variety of undesirable materials 

that can originate from both raw materials 

and the production environment. These 

include, among other things, packaging 

residues such as film fragments from 

thawed frozen meat blocks, small stones 

from chicken stomachs, ear tags from 

livestock, metal parts such as fragments 

of feed magnets, injection needles, and 

shot pellets from game meat. Fragments 

of hygiene and protective items from the 

production process itself also represent a 

potential source of contamination. 

Overall, ensuring product safety requires 

a holistic approach that encompasses 

both preventive measures and efficient 

separation and control technologies. Only 

by combining these approaches can a 

high level of quality, safety, and consumer 

confidence be guaranteed. 

Processing result and crosssection 

like that of a meat 

grinder 

Unlike with a soft separator, the raw 

material is not compressed. The result is 

high-quality ground meat with a defined, 

mosaic-like texture – not a pressed meat 

paste. Studies by the German Institute of 

Food Technology (DIL) have shown that 

the juice-holding capacity is significantly 

higher than with conventional cutting 

or separating units. This means better 

pH stability and thus extended shelf life, 

better color stability, and consequently 

more appealing products. 


33


The separated components are collected 

and discharged in a controlled manner 

via a pneumatic discharge valve. In this 

process, the pressure of the product 

flow itself acts to open the pneumatic 

cylinder. Only when enough separated 

product has been collected and is 

resting against the cylinder does the 

pressure rise high enough to exceed the 

counterpressure of the pneumatic system; 

as a result, the cylinder is opened until the 

separated product has been discharged. 

Subsequently, the counterpressure of the 

pneumatic cylinder prevails again. 

Controlled foreign object separation 

supports operational quality and safety 

concepts and contributes to compliance 

with stringent regulatory requirements. 

For companies, this means greater product 

safety, reduced liability risk, and 

strengthened brand trust. 

Contact-free cutting without 

metal abrasion 

The system is designed to operate with a 

cutting worm and a cylindrical perforated 

drum with a pneumatic discharge valve. 

The system works in a meat grinder 

without the use of traditional cutting 

components such as knifes or hole plates. 

Installation is very simple and intuitive. 

The cutting drum is available as an option 

for all Seydelmann grinders in sizes E 130, 

G 160, and U 200. 

A key technical feature of the cutting 

drum is the minimal distance between the 

cutting worm and the perforated drum. 

This allows the raw material to be ground 

without contact. Unlike conventional 

cut ting sets, where grinding knifes run 

directly against hole plates, there is no 

metal-to-metal contact and thus no 

abrasion, which in turn prevents metal 

contamination. 

The contact-free design without metal 

abrasion significantly reduces wear and 

ensures very long component service life. 

The parts do not need to be reground 

until much later – service life of up to 

10,000 tons is possible. 

At the same time, mechanical resistance 

in the process is reduced due to lower 

friction, which has a positive effect on 

energy consumption, heat input, and 

product quality. 

Low product stress and minimal 

heating 

Thanks to the contact-free cutting 

principle, the raw material is processed 

particularly gently. Mechanical stress is 

significantly lower than with conventional 

cutting sets or cutting and separating 

systems. Cell structures remain largely 

intact, product smearing is prevented, 

and the particle structure remains stable. 

This has a very positive effect on juice 

retention and pH stability. 

In addition, energy input is very low, 

resulting in a temperature increase that 

is up to 60 percent lower compared 

to conventional cutting or separation 

systems. This minimal heating protects 

the protein structure, preserves color and 

binding capacity, and creates optimal 

conditions for downstream processes. 

Higher throughput with 

reduced energy consumption 

The cylindrical perforated drum has a 

much larger surface area with more holes 

than a conventional end-hole disc in a 

meat grinder. This significantly increases 

the effective cutting and discharge area. 

Compared to conventional cutting or 

separating sets, a throughput that is 

approximately 15 to 20 percent higher is 

achieved. 

Despite the increased performance, 

specific energy consumption decreases 

because the material is processed without 

high mechanical resistance and with 

less friction. This combination of higher 

production capacity and lower energy 

consumption leads to a sustainable 

increase in operational efficiency. 

Cost-effectiveness and low 

operating costs 

In addition to improving product quality, 

the cutting drum also offers economic 

benefits. The absence of metal-to-metal 

contact reduces wear to a minimum, 

resulting in a significant decrease in the 

need for replacement parts and maintenance 

costs. The long service life of the 

components between grinding cycles 

sustainably lowers operating costs. The 

cutting drum and cutting worm can be 

reground multiple times without any 

issues. 

In addition, the higher throughput ensures 

increased productivity per unit of 

time. Combined with reduced energy 

consumption and improved raw material 

utilization, this results in noticeable cost 

savings in day-to-day production. 

Opting for a cutting drum does not 

preclude the use of conventional cutting 

sets on the same meat grinder – these can 

still be used if the product requires it. 

When using the cutting drum in conjunction 

with a Seydelmann AU 200 U 

Universal Grinder, you eliminate the 

need not only for a soft separator but 

also for a frozen meat grinder or any 

flakers and frozen meat choppers – 

a major advantage, as significantly 

less production space is required and 

maintenance costs are reduced. For 

processing frozen meat – entire blocks 

down to minus 25 degrees Celsius are 

possible – a conventional cutting set is 

simply used. This results in a true 3-in-1 

solution for cost-effective operation with 

minimal space requirements. 

Conclusion 

The Seydelmann Cutting Drum combines 

product safety, material upgrading, 

texture-preserving grinding, reliable 

foreign material separation, and high costeffectiveness 

in a compact attachment 

system for meat grinders. With contactfree 

cutting, minimal energy input, and 

increased throughput, it represents a 

technically mature solution. This makes it 

a future-oriented component for modern, 

quality-oriented pet food processing 

facilities. 

The Authors: 

Andreas 

Seydelmann, 

Managing Partner, 

Maschinenfabrik 

Seydelmann KG 


Stefan Geisen, 

Sales Manager, 

Butcher, Food 

Technologist 



34 


T Mai Aum 

LARGEST EXHIBITION ON AQUARIUMS 

16th 

India International 

Pet Trade Fair 

Gateway to the Indian Pet Industry 

Concurrent Show 

7th 

The Magic of Aquarium 

LARGEST EXHIBITION ON AQUARIUMS 

STALL 

BOOKING 

NOW 

29 th and 30 th 

August, 2026 

Hall No. 6, Bharat Mandapam, 

(Pragati Maidan), New Delhi 

9.00 AM to 

6.00 PM 

+91-82877 68466 | info@iiptf.in www.iiptf.in

PACKAGING 

Poly-clip System at interpack 26: 

Efficient, scalable, and sustainable 

packaging solutions for all industries 

Poly-clip System will be exhibiting at interpack 2026 in Düsseldorf as a provider of flexible and scalable 

packaging solutions for a wide range of industries. With a clear focus on cross-industry solution expertise and 

sustainability, the company will demonstrate how its technologies can be applied across sectors – from meat 

and sausage products to dairy products, pet food and convenience foods to fruit and vegetables, as well as 

industrial applications such as adhesives and sealants. 

food, and sealants and adhesives for 

industry and trade. Clip packaging is 

realizing its potential in both the food and 

non-food sectors: it is already being used 

successfully in many areas of meat and 

sausage products, while its advantages 

can be exploited even more in other 

applications. 

Compared to traditional packaging forms 

such as cans, thermoformed packaging or 

tubes, clip solutions significantly reduce 

material usage and CO₂ emissions. They 

enable noticeable savings in weight, 

resource consumption and transport 

costs. “We don't think in terms of product 

categories, but in terms of applications and 

efficiency potential,” says Giehl. “interpack 

is the ideal platform for us to showcase this 

versatility.” 

Scalable machine solutions for 

companies of all sizes 

At interpack, Poly-clip System will also 

be demonstrating how it can support 

Less packaging. 

More responsibility. 

Under the motto ‘The packaging 

company with less packaging’, Polyclip 

System focuses on the efficiency 

of its clip packaging. Compared to 

traditional packaging forms such as cans, 

thermoformed trays or cartridges, clip 

solutions significantly reduce the amount 

of material used, in many cases to just 

1–2% of the total product. At the same 

time, CO₂ emissions can be reduced by up 

to 90%, depending on the application. 

The figures are based on an independent 

sustainability assessment by the Circular 

Analytics Institute (Vienna), carried out 

for production and disposal in Germany. 

The results show that clip packaging 

combines product protection, flexibility 

and recyclability with a significantly 

reduced ecological footprint. “For us, 

sustainability is not an added benefit, but 

part of the system concept,” emphasises Dr. 

Alexander Giehl, CEO at Poly-clip System. 

“Our solutions intervene in processes: they 

save material, reduce weight, optimize 

logistics and thus make a measurable 

contribution to CO₂ reduction along the 

entire value chain.” 

Industry diversity as a strategic 

focus 

At interpack, Poly-clip System will be 

showcasing specific applications for meat 

and sausage products, dairy products 

such as cream cheese and herb butter, 

ready meals, fruit and vegetables, pet 

Dr. Alexander Giehl 

36 


PACKAGING 

About Poly-clip System 

Poly-clip System is the world's largest 

provider of sustainable clip closure 

solutions and is recognized as a global 

market leader and hidden champion in 

this segment of the food industry and 

packaging sector. The corporate group 

maintains 29 sales offices. Additionally, 

there are sales partners in nearly every 

country worldwide. Poly-clip System's 

clip closure solutions excel not only in the 

meat processing industry and butcher 

trade but also in numerous other sectors, 

such as the chemical industry. 

businesses of all sizes in their growth. 

With over 60 different machine models 

covering the entire spectrum in terms 

of price and degree of automation, 

customers are sure to find the right 

solution for them – from small businesses 

to large industrial operations. 

Visitors can experience machines from 

different performance segments: from 

the compact new SCH 600 for smaller 

businesses to the flexible PDC-A 700 

and the highly automated, innovative 

FCA 160 XL, which processes large 

production volumes in two- and fourclip 

operation. This clearly illustrates how 

customers can expand their individual 

level of automation step by step without 

compromising on efficiency, quality or 

process reliability. 

Technology that optimizes 

processes 

In addition to sustainability, process 

integration also plays a key role. Clip 

packaging enables high cycle rates, 

automated processes and space-saving 

logistics. The lower packaging weight 

reduces transport costs and improves 

warehouse utilisation. This offers 

economic advantages that are becoming 

increasingly important, particularly in 

international markets. 

The interpack presentation once again 

highlights Poly-clip System's evolution 

from a specialist provider of individual 

packaging solutions to a flexible partner 

for a wide range of industries that uses its 

technologies in a resource-saving manner. 

“We want to use our technologies across 

industries – efficiently, resource-conserving 

and with a noticeable impact,” adds Mesut 

Akbulut, CSO at Poly-clip System. “That 

is our understanding of future-oriented 

packaging.” 

Poly-clip System at interpack May 7-13, 

2026 in Düsseldorf Hall 11, Booth E19. 



www.polyclip.com 

Mesut Akbulut 


37

PACKAGING 

Korozo Group is Redefining the 

Future of Flexible Packaging 

International flexible packaging manufacturer Korozo Group is participating at interpack 2026 with a full suite 

of high-performance solutions, showcasing how the company is getting the supply chain future-ready with 

innovative, high-performance, and sustainable packaging. 

These examples and others brought to 

interpack 2026 by Korozo underscore 

the depth and breadth of the company’s 

capability to produce sustainable 

and circular packaging structures. 

Manufactured using Korozo’s proprietary 

KoroRCY MDO-PE laminating film, the 

technology creates high-barrier monomaterial 

pouches, flowpacks, and other 

films to pack an endless array of products. 

Selin Bahar Mesulam, Chief Marketing 

Growth Officer at Korozo, said: 

“Sustainability remains the most important 

topic for brands and retailers. Consumers 

expect sustainable packaging solutions 

while lawmakers and regulations are 

demanding the move to recyclable solutions 

and circular business models. 

Korozo is again exhibiting at interpack in 

Dusseldorf on Stand F32 in Hall 9. May 

7-13, 2026. Korozo has experts on hand 

and stand-up pouch samples on show 

that are relevant to food and non-food 

customers alike, working in markets such 

as petfood, confectionery, home care, and 

personal care. 

This demonstrates the variety of flexible 

packaging structures Korozo can manufacture 

using in-house extrusion technology. 

These films are then printed and 

either converted directly into pouches 

or supplied as rollstock, according to the 

client’s needs, and used to pack everything 

from everyday essentials and occasional 

treats to frequently used cleaning 

products and challenging chemicals. 

For CPG and FMCG brands, Korozo’s 

expertise in the development and 

production of high-performance standup 

pouches is of particular interest. 

These are already trusted by brands and 

retailers for food and non-food packaging 

applications. To suit the widest range of 

applications possible, stand-up pouches 

can include spouted options, easy-open 

and reclose formats (including child-proof 

zippers), different handle options, and 

customisation up to 5 litres. 

For food manufacturers, Korozo’s skin 

films provide the solution for complex 

supply chains, where efficiency and 

product integrity are paramount. 

The KoroSkin film range, for example, is an 

extremely versatile lidding film for a wide 

range of food packaging applications. 

At the same time, a low gauge delivers 

material savings of up to 20%, and high 

barrier properties extend the shelf life 

of products; excellent clarity and gloss 

ensure maximum shelf appeal. 

“This requires fresh thinking and a new 

approach to packaging supply chains, 

where every loop must play its part to reduce 

the environmental footprint of flexible 

packaging and move the industry closer to 

Net Zero, or at least the 2030 specifications 

for recyclability and resource efficiency 

laid out in the EU’s Packaging & Packaging 

Waste Regulation (PPWR). 

“That is why in Hall 9 on stand F32, visitors 

will discover the most comprehensive 

range of sustainable and circular flexible 

packaging solutions for any application.” 

Another consideration for brands 

and retailers in the current climate is 

that they are working with a flexible 

packaging partner that has the presence 

and reputation to support their 

business through challenging operating 

environments, while also supporting and 

enabling further growth. 

Across the full 7 days of interpack 2026, 

attendees are invited to meet with 

Korozo and discuss their current and 

future requirements for functional and 

sustainable flexible packaging and 

understand how Korozo’s ability to 

38 


PACKAGING 

reliably and responsibly support their 

needs delivers a competitive advantage. 

Selin continued: “We devise and deliver 

sustainable and functional packaging 

solutions. These are developed and 

manufactured at our site in ÇorluTürkiye, 

which is one of Europe’s largest integrated 

manufacturing facilities. Alongside the 

scope and scale this facility gives us to 

support our customers throughout Europe 

and elsewhere around the world, it gives 

reassurance to our customers that they are 

working with a reliable and trustworthy 

partner that can support their growth and 

long-term packaging requirements.” 



www.korozogroup.com/ 

flexible-packaging 

ARE YOU READY TO BET 

THAT OUR CARTONING 

MACHINES RUN 

FASTER THAN YOUR PET? 

Cama Group is a leading supplier of advanced secondary packaging systems in the pet food, continuously investing in innovative 

solutions. www.camagroup.com - sales@♥camagroup.com 

NUREMBERG- GERMANY 

12 - 15 May 2026 

Hall 7A / 7A-515 


39

PACKAGING 

Nextek and Coveris Launch Fully 

Operational Demonstration Plant 

for Food-Grade Recycling 

Following its announcement last year, the COtooCLEAN TM demonstration plant developed by Nextek and 

Coveris, and supported by the Alliance to End Plastic Waste, is now fully operational at Coveris’ ReCover site in 

Lincolnshire, UK. This marks a major step forward in advanced recycling of flexible films. 

The plant showcases a breakthrough 

purification technology designed to 

convert post-consumer polyolefin (PE and 

PP) film waste into high-quality recycled 

resin suitable for food-grade applications. 

This operational phase represents a 

critical preparation step in tackling one of 

the industry’s most complex challenges: 

enabling safe, compliant food-grade 

recycling from post-consumer flexible 

packaging. 

Developed by Nextek and scaled in 

partnership with Coveris, COtooCLEAN 

addresses the persistent issue of 

embedded contaminants in plastic films. 

Using supercritical CO₂ extraction, the 

process penetrates deep into the polymer 

structure to remove oils, odors and legacy 

substances that conventional mechanical 

recycling cannot fully eliminate. 

According to Edward Kosior, founder 

of Nextek and a recognized leader in 

polymer circularity, COtooCLEAN’s high 

purification performance provides a 

critical complementary step to unlock 

higher-quality recycled materials and 

enable true circularity for flexible films. 

By enabling significantly higher decontamination 

performance, the technology 

promises to pave the way for 

increased availability of food-grade 

recycled content by supporting regulatory 

compliance and reducing reliance on 

virgin materials. 

This first-of-its-kind plant, built with the 

funding support from Alliance to End 

Plastic Waste, will allow the project to 

enter into its industrial phase, beginning 

in April 2026. This phase will enable the 

development of larger-scale operational 

experience and the generation of the 

data required for European regulatory 

approval, while demonstrating both 

scalability and commercial viability. 

“This project marks the next step in 

advancing Coveris’ No Waste vision, with 

ReCover playing a central role in keeping 

plastics circular. With COtooCLEAN 

now fully operational, we are taking an 

important step in preparing to solve the 

food-grade recycling challenge for flexible 

films. Together with our advanced de-inking 

40 


PACKAGING 

About Nextek 

Nextek Ltd is a leading sustainability 

technology consultancy specialising 

in innovative recycling solutions. Their 

COtooCLEAN process transforms postconsumer 

polyolefin films into highquality, 

food-grade recycled materials, 

addressing one of the toughest challenges 

in plastic recycling. 

About Coveris 

Coveris is a leading European packaging 

company specialising in highperformance 

flexible- and paperpackaging 

solutions. Serving some of the 

world’s most recognised brands, Coveris 

protects a diverse range of products, 

including food, pet food, medical 

supplies, industrial and agricultural 

goods. Committed to innovation and 

sustainability, Coveris continuously 

develops attractive and environmentally 

responsible packaging in line with 

its No Waste vision. Strengthening 

this commitment, Coveris recently 

established ReCover, a dedicated business 

unit focused on waste procurement, 

processing and plastics recycling, 

effectively closing the loop on plastic 

sustainability. Headquartered in Vienna, 

Coveris operates 17 sites across the EMEA 

region, employing 2,500 people. 

Bernhard Mumelter 

technologies, this innovation strengthens 

our mechanical recycling capabilities and 

opens the next phase of solutions for more 

demanding applications”, comments 

Bernhard Mumelter, Group Innovation 

Manager at Coveris Group. 

“COtooCLEAN has the potential to improve 

both the rate and quality of flexible plastics 

recycling. This demonstration plant is an 

important step in validating the technology 

and supporting its path to wider deployment. 

It also reflects the Alliance’s commitment to 

advancing practical, scalable solutions. By 

accelerating innovation and working with 

partners across the value chain, we are 

Jacob Duer 

working to turn progress into real systems 

change,” said Jacob Duer, President and 

CEO, Alliance to End Plastic Waste. 

Industrial-scale trials will begin in April 

2026 to generate the two years of data 

required by European regulators, while 

also showcasing the technology to 

industry. 



www.coveris.com 

www.nextek.org 

www.endplasticwaste.org 

About the 

Alliance to End Plastic Waste 

The Alliance to End Plastic Waste is 

an independent global non-profit 

organisation, with the purpose to end 

plastic waste entering the environment 

and to create circular systems that keep 

materials and products in use for as long 

as possible. The organisation goes beyond 

connecting existing solutions, to building 

unique and impactful circular solutions. 

42 


HOW NATOO TURNED COMPANY-LEV 

SUSTAINABILITY INTO CERTIFIED PROD 

CLAIMS 

PACKAGING 

Natoo Brings Verified 

Overview 

Sustainability Claims to Shelf 

Translating sustainability investments into credible shelf-level 

claims has been complex. To address this, Natoo established 

four strategic priorities: quantifying product carbon footprints, 

securing third-party certification, improving packaging 

recyclability and offsetting plastic impact through certified 

recovery programs. 

Working with sustainability verification consultant ClimatePartner, 

Natoo has measured product-level carbon footprints across 

select lines, enabling certification and supporting verified 

cookstove and international ocean plastic recovery initiatives. 

Packaging innovation is another focus: the Crunchy Biscuit line 

now uses recyclable mono-material packaging, and a TerraCycle 

take-back program allows Meal Topper pouches to be returned 

for specialized recycling. 

Since 2022, manufacturing operations linked to the brand have 

reduced carbon emissions by roughly 26,000 tons. Natoo’s facility 

is LEED Gold-certified and 100% solar powered, and additional 

verified carbon credit initiatives continue to support emissions 

Takeaways 

Describe About puN 

Natoo was de 

As sustainability expectations within the pet 

company to p 

Crafted in a L 

industry increased, Natoo faced a critical 

facility, Natoo 

challenge: company-level commitments were no sourced ingre 

longer enough. Retailers and consumers wanted Pet Sustainab 

product-level proof supported by credible thirdparty 

verification. To meet this demand, Natoo Better Pets. B 

Product-Level Certification Strategy Builds Retail Trust and Drives Category Growth 

ClimatePartne 

pursued a unified framework to measure product 

Natoo Pet Foods is advancing sustainability transparency mitigation, carbon while footprints, plastic secure introduced ClimatePartner 

to the Brazilian market is Since 2022, th 

in pet care by transforming company-level environmental 

certification, redesign packaging for recyclability, emissions by 

offset through a certified recovery program. 

and offset plastic responsibly.⁴ These initiatives electricity and 

commitments into verified product-level claims that support created a scalable climate accountability model compensated 

retailer confidence and informed purchasing decisions. As Verified built sustainability on integrated claims certification, also deliver packaging commercial value. Carbon Free 

demand grows for measurable proof behind climate messaging, redesign, and public transparency. 

using UN-cer 

Products displaying recognized environmental badges on digital Jirau Hydroel 

the brand has implemented a structured framework that enables 

electricity to m 

clear communication of verified claims at shelf. 

Lead with verified 

carbon data 

Establish accurate product carbon footprints 

before pursuing certification to ensure 

credibility and streamline third-party 

validation. 

Integrate measurement 

with packaging action 

Pair emissions accounting with recyclable 

packaging design and plastic offsets to 

deliver a cohesive, certified climate 

strategy. 

Make sustainability 

transparent and 

auditable 

Use measurable, third-party-verified 

reporting to build retailer trust, 

strengthen partnerships and reduce the 

risk of misleading environmental claims. 

Additionally, 

Brazil through 

program.¹ 

The Ch 

As of 2022, N 

renewable en 

conservation, 

level sustaina 

claims visible 

marketplaces 

Both retailers 

product-level 

visibility beyo 

opportunity w 

measurable s 

packaging de 

remaining sca 

The Sol 

Natoo define 

1.Q uantify 

2.Secure th 

3.Redesign 

4.Offset pla 

“Responsible growth requires a measurable foundation. By certifying o 

built a scalable climate accountability model that proves sustainability a 

forward together.” – F ernando Torres Maluf, VP International Busine 

www.petsustainability.org 

info@ 

Automated packaging machines, plants and 

systems for the food and beverage industry. 

Seamless. 

Limitless. 

Flawless. 

Visit us at 

7. - 13. May 

Düsseldorf 

Hall 11, Booth C60 

www.eol.group 


43



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+49 (0) 911 2018 - 100 

or E-mail: food@harnisch.com 




Marketing: Interzoo 2026, Caring for Cats, China International Pet Show, Pet Fair Asia 

Our service: If you like to have more information on articles 

and/or advertisements please fax this form. 

Issue 2/26 

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en’s certified plastic recovery program.¹ 

product-level 

nlocks visibility on 

rms . Products displaying 

ledge Friendly 

see an average 12% 

illion customers have 

products, 

market value of credible 

s.² 

xt 

marketplaces have shown increased 

shopper engagement and sales growth, 

helping retailers reduce risk and support 

responsible category expansion. 

“Responsible growth requires a measurable 

foundation,” said Fernando Torres Maluf, 

VP of International Business. “By certifying 

our footprint and redesigning packaging, 

we built a scalable climate accountability 

model that shows sustainability and 

business performance can advance 

together.” 

Natoo is encouraging other pet industry 

companies to move beyond high-level 

commitments by adopting measurable 

systems linked to verified productlevel 

claims. The brand plans to expand 

certification across additional product 

lines, strengthen carbon data tracking, 

continue improving packaging efficiency 

and explore opportunities to scale 

plastic offset programs through new 

partnerships. 

ClimatePartner certification 


oduct lines while strengthening 

print tracking processes. The 

cuits and Chicken Meal Toppers 

Partner certified for carbon 

ffset, providing transparent 

hts that can be independently 

rs and consumers. 

oo plans to scale plastic offset 

h evolving partnerships and 

ities. Packaging improvements, 

recycled content and design 

a priority. The company also aims 

n data practices across its supply 

certification requirements and 

practices. 

rce Natoo’s commitment to 

rified reporting, strengthening its 

ile delivering meaningful 

business impact. 


www.NatooPetFoods.com / www.petsustainability.org 

Call to Action 

PACKAGING 

Your company-level commitments are the 

foundation. 

Bring your commitments from the operations level 

to the package level and give retailers and 

consumers proof they can see and trust at the 

product level. 

Don’t just talk about sustainability. Build systems that 

prove it. Start by measuring product carbon 

footprints, engaging suppliers early and pursuing 

credible certifications. Design packaging with reuse, 

recycling or composting in mind. Transparent, 

verifiable climate action builds trust, reduces risk and 

strengthens long-term brand value 

¹https://www.creditodelogisticareversa.com.br/logistica-reversapremierpet. 

²https://sustainability.aboutamazon.com/stories/sustainabilitylabels-are-shifting-shopping-decisions 

³https://projects.climatepartner.com/en/7018 

⁴https://www.terracycle.com/en-US/? 

srsltid=AfmBOoqYJYp8365kaNBSc8ghL46sKOyO- 

A83LJwgH79ZAMrR3JI4iycY 

www.petsustainability.org 

info@petsustainability.org 


45

MARKETING 

CIPS 2026: New Brand Identity 

Debuts with “Renewal,” Opening 

a New Industry Chapter 

As spring begins – a season widely associated with renewal and new growth – The 30th China International Pet 

Show (CIPS 2026) has officially introduced its new brand visual identity under the theme “Renewal,” marking 

an important milestone in the event’s development. 

The update marks a new phase for CIPS as 

a leading global trade platform for pet & 

aquatics, while also reflecting a broader 

sense of renewal across the industry. 

Building on three decades of experience 

while looking toward future innovation, 

CIPS continues to develop as a more 

open and globally connected platform – 

supporting cooperation, strengthening 

dialogue, and enabling sustainable 

growth across the international pet and 

aquatics community. 

With nearly three decades of continuous 

development, CIPS stands today as a 

leading global trade platform serving the 

pet and aquatics industry. CIPS 2026 spans 

over 120,000 square meters of exhibition 

space, bringing together more than 1,400 

exhibitors and over 80,000 professional 

visitors from more than 120 countries 

and regions, forming a stable and diverse 

international industry network. 

Building on this foundation, CIPS is 

structured around a complete product 

system covering the entire pet and 

aquatics value chain. With a strong focus 

on professional B2B engagement, CIPS 

provides an efficient environment for 

market access and business cooperation. 

The latest brand renewal reflects a 

further step in the platform’s ongoing 

development, marking the beginning of a 

new phase in its long-term evolution. 

A Season of Renewal: 

When Industry Momentum 

Meets a New Cycle 

Spring traditionally symbolizes fresh 

beginnings and forward momentum, 

making it a fitting moment for CIPS to 

introduce its renewed brand identity. 

After nearly thirty years of engagement 

with the industry, CIPS has become an 

integral part of the global supply chain, 

and this latest update therefore goes 

beyond a visual refresh – it represents a 

strategic step toward CIPS’ next stage of 

growth and development. 

The renewed identity adopts a more 

modern and internationally aligned visual 

language while reinforcing CIPS’ longterm 

vision of serving as an evolving 

industry platform that continues to 

support the global industry. 

Dashi Zhang, head of visual design for CIPS, 

explains: “The recognizable typography 

and professional identity long associated 

with CIPS have been carefully retained and 

strengthened. Our goal was to create a 

visual language that feels contemporary 

and dynamic while respecting the 

platform’s heritage – meeting modern 

digital communication standards while 

maintaining the professionalism expected 

of a leading global trade platform.” 

At the center of the renewed identity is 

the dynamic “30” graphic, marking three 

decades of CIPS. Its flowing, forwardmoving 

form represents the continuous 

gathering of global industry resources and 

the platform’s role in shaping new market 

directions. The design communicates 

momentum, connectivity, and sustained 

growth as CIPS moves into its next phase 

of development. 

46 


MARKETING 

The color system further supports this 

narrative through tones representing 

heritage, openness, vitality, and 

inclusiveness. A deep heritage red anchors 

the visual identity, symbolizing thirty 

years of accumulated experience and 

strong market foundations. Blue elements 

convey transparency and connectivity 

– key qualities in international trade 

cooperation. Yellow accents express 

innovation and market vitality, while 

white structures emphasize openness 

and the possibilities created through 

collaboration. Together, these elements 

create a visual landscape reflecting 

CIPS’s core values: connecting markets, 

enabling cooperation, and encouraging 

innovation-driven development. 

Yet the visual update ultimately brings 

attention back to what lies at the heart 

of the industry – the animals themselves. 

The refreshed imagery reinterprets 

CIPS’ familiar pet motifs through a 

contemporary design approach, featuring 

dogs, cats, ornamental fish, reptiles, 

birds, and other companion animals that 

increasingly shape lifestyles worldwide. 

In doing so, the new visual highlights the 

diversity of today’s pet ecosystem while 

expressing the universal bond between 

people and animals across cultures. 

A Shared Commitment: 

Driving Industry Dialogue and 

Collaboration 

“The new visual identity represents a visible 

commitment to our global partners,” 

says Hong Yu, project director of CIPS. 

“It reflects our continued evolution into a 

more innovative, inclusive, and sustainable 

industry hub. CIPS is not only a venue for 

trade – it is also where ideas are exchanged, 

trends are explored, trust is built, and future 

collaborations begin.” 

The renewed brand visual system will 

now be gradually introduced across 

official websites, social media channels, 

marketing materials, and partner 

platforms worldwide, helping create 

a more consistent and recognizable 

experience for exhibitors, visitors, and 

media partners worldwide. 



en.cipscom.com 


47

EVENTS 

Photos: Interzoo / Impressions from the last Interzoo 2024 

48 


EVENTS 


49

MARKETING 

Common 

Nutritional 

Deficiencies 

in Cats 

By Simran Sharma 

flaky skin, poor fur quality, slow wound 

healing, and behavioral changes. 

Cats are obligate carnivores, meaning 

their diet must be rich in animal-based 

proteins and certain essential nutrients 

that they cannot synthesize on their 

own. Unlike dogs, cats have very specific 

dietary requirements, and deficiencies in 

key nutrients can lead to serious health 

issues. Understanding these common 

nutritional deficiencies is crucial for any 

cat owner or caregiver. 

1. Taurine Deficiency 

Taurine is an essential amino acid for cats, 

vital for proper heart function, vision, and 

reproductive health. Unlike many other 

animals, cats cannot produce sufficient 

taurine on their own and must obtain it 

from animal-based proteins. A deficiency 

can lead to dilated cardiomyopathy, 

a serious heart condition, as well as 

retinal degeneration, which can result 

in blindness. Reproductive problems, 

including stillbirths or low birth weight 

in kittens, are also associated with taurine 

deficiency. Commercial cat foods are 

typically supplemented with taurine, but 

homemade diets that are not carefully 

balanced can be a significant risk. 

2. Vitamin A Deficiency 

Vitamin A is another crucial nutrient 

that cats cannot synthesize from plant 

sources. It is essential for vision, immune 

system function, and skin health. Cats rely 

on preformed vitamin A, which comes 

from animal tissues, particularly liver. 

Deficiency in vitamin A can lead to night 

blindness, poor growth in kittens, and 

skin issues such as rough coat, scaling, 

and increased susceptibility to infections. 

Chronic deficiency may also contribute to 

skeletal abnormalities. 

3. Vitamin D Deficiency 

Unlike humans, cats cannot produce 

sufficient vitamin D through sunlight and 

must obtain it from their diet. Vitamin D 

is essential for calcium and phosphorus 

metabolism, which supports healthy 

bones and teeth. Deficiency can result in 

rickets in kittens or osteomalacia in adult 

cats, leading to soft bones, fractures, 

and skeletal deformities. While most 

commercial cat foods provide adequate 

vitamin D, homemade diets or poorly 

balanced foods can put cats at risk. 

4. Protein Deficiency 

Protein is the cornerstone of a cat’s diet. 

Being obligate carnivores, cats require 

high-quality animal protein for muscle 

main tenance, energy, and overall health. 

Inadequate protein intake can cause poor 

growth, muscle wasting, lethargy, and 

im paired immune function. Long-term 

protein deficiency may also lead to poor 

coat condition and reproductive issues. It 

is important to provide complete protein 

sources that include all essential amino 

acids. 

5. Essential Fatty Acid 

Deficiency 

Omega-3 and Omega-6 fatty acids are 

vital for skin and coat health, brain 

function, and inflammatory regulation. 

Cats cannot convert plant-based fatty 

acids efficiently, so these nutrients must 

come from animal sources such as fish oil 

or poultry fat. Deficiency may result in dry, 

6. Calcium and Phosphorus 

Imbalance 

Cats require a precise balance of calcium 

and phosphorus for bone health. Deficiency 

or imbalance, often caused by feeding 

bones alone or improper homemade diets, 

can result in skeletal deformities, dental 

issues, and weak muscles. Growing kittens 

are particularly susceptible to deficiencies 

in these minerals. 

7. Vitamin B Deficiencies 

B vitamins, including B1 (thiamine), B2 

(riboflavin), B6 (pyridoxine), and B12 

(cobalamin), are essential for energy 

metabolism, nervous system function, 

and red blood cell formation. Deficiency 

in these vitamins can lead to neurological 

signs such as unsteady gait, seizures, poor 

appetite, vomiting, and lethargy. 

Conclusion 

Cats have very specific nutritional needs, 

and deficiencies in taurine, vitamins A and 

D, protein, essential fatty acids, calcium, 

phosphorus, and B vitamins can lead to 

severe health complications. Feeding a 

balanced, high-quality commercial diet 

or carefully formulated homemade diet 

is essential to prevent these deficiencies. 

Regular veterinary check-ups and 

monitoring your cat’s health and dietary 

intake can help ensure a long, healthy, 

and active life for your feline companion. 



www.creature-companions.in 

A version of this article was first 

published in the magazine Creature 

Companion, October 2025, L.B. 

Associates (Pvt) Ltd, Noida, India and is 

reproduced with permission. 

50 


Pet Fair Asia returns in 2026 

more international than ever 

EVENTS 

Entering its 28th edition with bold initiatives and strong momentum, Pet Fair Asia returns to Shanghai from 

August 19 - 23, 2026, set to achieve new milestones. As Asia’s flagship event for the pet industry, the show 

continues to push boundaries by broadening its scope and impact. Through strategic initiatives and new 

thematic additions, it is evolving beyond a traditional annual gathering into a fully integrated, forwardlooking 

platform - one designed to meet the industry’s changing needs while supporting the sustainable 

growth of the global pet community. 

“We are delighted to present a continually 

refreshed platform to our audience each 

year, enriched with new programs and 

innovative initiatives that showcase the 

very best of Asia’s pet industry,” said Edwin 

Tan, CEO at Globus Events – show’s 

organizer. “As both a manufacturing and 

innovation powerhouse, China remains 

a key and rapidly expanding pet market, 

offering significant opportunities for pet 

businesses worldwide. Pet Fair Asia has 

already established itself as an unmissable 

global meeting hub in Asia, providing a 

unique vantage point to understand where 

the future of the pet industry is headed.” Tan 

concluded. 

Unmached Scale and Product 

Diversity 

An all-time record of 320,000 sqm of 

exhibition space will host more than 2,600 

exhibitors, presenting a comprehensive 

360-degree showcase of pet industry 

products. While core segments such as 

food, supplies, and healthcare remain 

robust, Pet Fair Asia distinguishes itself 

by spotlighting emerging growth drivers 

such as functional nutrition, fresh pet 

diets, smart technologies, fashion, travel 

solutions, and human-pet co-living. 

These trends not only highlight the 

sector’s diversity but also its increasing 

convergence with adjacent industries, 

unlocking new business opportunities 

and shaping evolving consumer lifestyles. 

Carefully curated thematic areas that 

showcase the future of the pet industry 

include: Discovery (a spotlight on 

innovations), Genius Hub (showcasing 

smart technologies), Pet Fashion Week 

(setting style benchmarks for furry 

companions), and Start-Up (nurturing 

fresh inspiration from a new generation of 

industry players). 

In particular, PET FAIR SUPPLY, the colocated 

event dedicated to the pet 

industry supply chain, continues its 

strong expansion, with two additional 

halls introduced in 2026. This brings the 

total to 10 outdoor halls, hosting over 900 

exhibitors across 70,000 sqm of dedicated 

space. The area will cover five core sectors: 

equipment, packaging, smart factory, 

OEM/OBM/ODM, and third-party services. 

Expanding International 

Presence 

Pet Fair Asia is attracting unprecedented 

global attention, with a growing number 

of international companies and brands 

choosing the show as their gateway to the 

Asian market – particularly through the 

expansion of national pavilions. Building 

on the strong presence of six pavilions 

in 2025 – New Zealand, Japan, South 

Korea, Taiwan (China), the United States, 

and Poland – the 2026 edition is set to 

welcome an even broader international 

lineup, with new pavilions from Australia, 

Canada, and Thailand. This continued 

expansion further reinforces Pet Fair Asia’s 

pivotal role as a global business hub, 

driving cross-border collaboration and 

advancing the development of the pet 

industry worldwide. 

On the visitation side, international 

attendance at Pet Fair Asia has become a 

standout feature. In 2025, the event was 

attended by 130,000 professional visitors 

from China and a record of 90 other 

countries, with international visitation 

growing by more than 20%, reflecting 

China’s rising influence in the global pet 

economy. 

Elevated B2B Experience 

This year, Pet Fair Asia is launching the 

VIP B2B DAY – a strategic initiative to 

strengthen the show’s business focus. The 

first day of the event will be an invitationonly 

opening, creating a targeted and 

efficient environment where exhibitors 

and key stakeholders can connect in a 

quieter, more productive setting with 

minimal distractions. Carefully curated, 

this day will bring together selected 

local importers, wholesalers, distributors, 

VIP buyers, and leading media partners, 

fostering high-quality interactions and 

meaningful business exchange. International 

visitors, meanwhile, will continue 

to benefit from full access throughout all 

show days, with the flexibility to engage 

from day one. The VIP B2B Day sharpens 

the focus on core networking with the 

Chinese domestic buyers, while global 

participants can explore the exhibition 

comprehensively and at their own pace. 



https://en.petfairasia.com 


51

LAST PAGE 

Upcoming Events 

May 7-13, 2026 

Interpack 

Düsseldorf, Germany 

www.interpack.com 

May 12-15, 2026 

Interzoo 

Nuremberg, Germany 

www.interzoo.com 

June 2-4, 2026 

VICTAM International 

Utrecht, The Netherlands 

www.victaminternational.com 

July 6-10, 2026 

Extruded Pet Foods & Treats Course 

College Station, Texas, USA 

foodscience.tamu.edu 

July 12-15, 2026 

IFT FIRST 

Chicago, Illinois, USA 

www.iftevent.org 

August 28-30, 2026 

India International Pet Trade Fair (IIPTF) 

Delhi, India 

www.iiptf.in 

November 12-15, 2026 

China International Pet Show 

Guangzhou, China 

en.cipscom.com 

May 11-13, 2027 

ZOOMARK 

Bologna, Italy 

www.zoomark.it 

Preview September 2026 

Minerals, Gelatine, Fiber 

Drying, Testing, Sterilization 

Big Bags, Cans, Labelling 

FI Europe, Frankfurt, Germany 

… and lots more! 

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